We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
About the Role -We’re looking for a culture-forward Social Media Content Creator with impeccable
taste and a deep understanding of what makes content feel human. You know how to bridge the gap between socially native creativity and brand-aligned storytelling, crafting ideas that hit the algorithm and make sense for who we are. You’re fluent in internet language—witty, funny, and just excited as we are to build out the social media muscle of the business. You know when to jump on a trend and when to let one pass. You can ideate, film, edit, and package content that looks natural in-feed but still elevates the brand. You’re comfortable behind and in front of the camera, equally skilled at editing short-form video and designing lo-fi assets that feel scroll-stopping.
About the Team - You will be a critical part of the Brand Marketing team at Instacart, reporting directly to the Head of Social. The Brand Marketing team is responsible for defining and building a beloved brand that fuels growth and builds long-term equity with consumers. Our mission is to bring the Instacart brand to life through impactful brand experiences and campaigns that drive engagement, acquisition, and a deeper understanding of our unique value proposition.
About the Job
- Ideate, script, film, and edit short-form video content (TikTok, Reels, Shorts, etc.) that feels native to the platform and aligned with brand voice.
- Edit vertical video using tools like CapCut, Premiere Pro, or other mobile-first editing apps.
- Create simple, impactful social visual assets—graphics, text overlays, etc.
- Produce quick-turn, reactive content alongside more polished, campaign-driven brand moments.
- Collaborate closely with the Social Media Manager and Head of Social to ensure all content supports campaign goals, brand storytelling, and posting cadence.
- Appear on-camera when needed and confidently direct or capture others in content creation.
- Stay on top of trends, audio, and cultural moments, bringing fresh, relevant ideas to each platform.
About You
Minimum Qualifications
- Bachelor’s degree in Marketing, Communications, Media, or a related field
- 2–4 years of experience creating social content for brands, agencies, or personal brands.
- Demonstrated ability to concept, shoot, and edit short-form video content across TikTok, Instagram Reels, and YouTube Shorts.
- Proven track record of producing content that drives engagement, shares, and community growth.
- Experience working in fast-paced, culture-driven environments where quick turnarounds and trend adaptation are essential.
- Comfortable both behind and in front of the camera, directing or capturing dynamic, authentic content.
- Proficiency in mobile-first editing tools (CapCut, etc.).
- Proven experience creating social-first static creative (memes, etc.).
- Strong understanding of social algorithms, engagement drivers, and platform best practices.
- Ability to adapt creative tone and style to suit different audiences, platforms, and campaign goals.
- Keen eye for visual storytelling, composition, and pacing in vertical video formats.
- Deep awareness of internet culture, humor, and trends—you know what’s next and what’s over.
Preferred Qualifications
- Familiarity with graphic design software (e.g., Adobe Creative Suite,etc).
- Working knowledge of Premiere Pro or Final Cut.
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