Description
POSITION TITLE: Social Media & Content Manager
DEPARTMENT: Marketing Team
REPORTS TO: Director of Public Relations & Social Media
POSITION SUMMARY
Company:
Arizona Boardwalk is Scottsdale’s one-of-a-kind entertainment destination featuring eight marquee attractions – OdySea Aquarium, Butterfly Wonderland, The UFO Experience, Laser + Mirror Maze, Pangaea Land of the Dinosaurs, Museum of Illusions, Cluville, and Cyber Quest – plus multiple dining, shopping, and amusement venues. The outdoor courtyard regularly hosts a variety of free events and family entertainment throughout the year.
About the Job:
Arizona Boardwalk is seeking a creative, business-oriented Social Media & Content Manager to produce engaging content across platforms, lead our influencer program, and support the Marketing Team with photo and video assets for various initiatives. The ideal candidate is passionate about storytelling, social marketing, and community engagement, thrives in a fast-paced environment, manages multiple brand voices, and blends creativity with analytics to elevate our digital presence.
This collaborative role works closely with the Marketing and Attraction Teams and reports to the Director of Public Relations & Social Media.
MAJOR DUTIES AND RESPONSIBILITIES
Content Creation & Management
· Write, edit, and post original, high-quality content to drive engagement and brand awareness.
· Oversee social media accounts for multiple entities (OdySea Aquarium, Butterfly Wonderland, Arizona Boardwalk, UFO Experience) across Facebook, Instagram, TikTok, and Pinterest.
· Coordinate and capture photos and videos at events and manage archiving and categorization (including some evenings/weekends).
Social Strategy & Analytics
· Develop and implement social media strategies aligned with business goals.
· Track, analyze, and report metrics monthly to optimize content performance.
Influencer & Brand Ambassador Program
· Maintain and grow the Influencer Program, including research, vetting, outreach, negotiation, and campaign coordination.
· Provide influencers with necessary assets to create compelling content.
· Track influencer performance, optimize campaigns, and organize influencer events.
· Coordinate influencer events and manage collaborator relationships.
Community Engagement
· Ensure timely and professional responses to social media inquiries in collaboration with Guest Relations and PR teams.
· Foster strong cross-departmental collaboration to uphold AZ Boardwalk’s brand standards.
Marketing Support
· Collaborate with Marketing to execute integrated campaigns and storytelling initiatives.
· Produce and distribute high-impact photo and video content for marketing, promotions, and media outreach.
· Provide on-site support for events, media shoots, and other activities as needed.
Requirements
· Education & Experience: Bachelor’s degree in marketing, communications, journalism, advertising, social media, or related field. Minimum 3+ years managing multiple social media channels, executing content strategies, overseeing influencer programs, and reporting on analytics.
· Influencer Program Management: Demonstrated experience building, managing, and executing influencer programs.
· Content Creation: Skilled in filming, photography, and video editing; able to independently produce professional-quality short-form videos and visual content.
· Analytics & Strategy: Proficient in using social media analytics to track performance, interpret data, and optimize campaigns based on measurable results and emerging trends.
· Communication: Superior written, verbal, and interpersonal communication skills; craft compelling, brand-aligned content across multimedia platforms with strong editorial judgment and ethics.
· Leadership & Collaboration: Confident public speaker with experience leading meetings and organizing influencer, media, or partner groups. Effective cross-departmental collaborator in a fast-paced environment.
· Professional Attributes: Highly organized, proactive, and solutions-oriented with a “make it happen” mindset. Demonstrates initiative, creativity, and accountability.
· Flexibility: Willing to work evenings and weekends to support events, live content capture, and other marketing initiatives.
Candidate will be committed to upholding the Marketing Team’s Mission & Values:
Mission
To create connections between people, animals, and the planet by building awareness & excitement for our fun, interactive, and unique experiences.
Values
· Be passionate. Be purposeful. Work hard.
· Treat others the way you want to be treated
· Get better every day
· Break boundaries
· Trust in the team
· Be open to change
· Always remember…we’re in the fun business
Compensation & Benefits
· Compensation depends upon experience
· Full benefit package
