About BiOptimizers
At BiOptimizers, our mission is to move people from baseline health to peak biological performance. Rooted in scientific rigor, we design supplements and experiences that empower individuals to excel. Our remote-first team collaborates cross-functionally, blending innovation with results to magnify human potential.
About the Role
As BiOptimizers’ Social Media Manager, you’ll be the driving force behind our organic social strategy — leading day-to-day channel operations, content planning, performance tracking, and platform optimization across Instagram, TikTok, LinkedIn, YouTube, and beyond.
We’re looking for a creative, analytical, and culturally plugged-in marketer with at least 3 years of experience managing social for a high-growth consumer or wellness brand. You’ll own the strategy and execution that grows our community, strengthens brand visibility, and keeps BiOptimizers top of mind in the health optimization space.
You’ll collaborate cross-functionally with Brand, Creative, Influencer, Paid Media, PR, and CX teams to ensure our channels stay active, engaging, and authentically on brand.
Why This Role Matters
Social is one of BiOptimizers’ most powerful growth engines. Your work will bring our mission — “to help humans achieve optimal health and performance” — to life through storytelling, trends, and community connection. This isn’t just a social role; it’s a chance to elevate how people experience the BiOptimizers brand online and help define the future of wellness communication.
Responsibilities
Lead day-to-day management of BiOptimizers’ social media channels (Instagram, TikTok, LinkedIn, Facebook, Pinterest, and YouTube).
Build and manage strategic content calendars aligned with brand priorities, product launches, campaigns, and cultural moments.
Write or collaborate on platform-native social copy that reflects BiOptimizers’ tone of voice — educational, credible, and human.
Partner with designers, video editors, and freelance creators to brief, review, and refine content that performs.
Support cross-functional initiatives — including product launches, influencer campaigns, and retail activations — ensuring consistent storytelling across channels.
Collaborate with the Content Creator to ideate and produce trend-based and evergreen content, rooted in performance optimization, biohacking, and functional wellness.
Stay on top of platform trends, tools, and emerging best practices — proactively identifying new opportunities for growth and engagement.
Track and analyze channel and content performance, surfacing insights that guide creative direction and inform future strategy.
Develop and present monthly and quarterly performance reports summarizing key learnings, metrics, and growth opportunities.
Oversee scheduling, posting, and coordination with the Community Manager to maintain an active, engaging, and responsive presence.
Test new formats, features, and tools across platforms to continuously optimize our organic strategy.
Qualifications
Must-Have
3+ years of experience as a Social Media Manager (in-house or agency), ideally for a CPG, wellness, or lifestyle brand
Proven success growing and managing channels like TikTok, Instagram, LinkedIn, Facebook, and YouTube
Experience developing and managing social content calendars
Strong writing and communication skills with the ability to adapt tone and messaging per platform
Analytical mindset — comfortable building and interpreting reports to drive optimization
Ability to collaborate across creative, influencer, and brand teams to align storytelling and performance goals
Familiarity with social tools such as Dash Hudson, Sprout, or Later for scheduling, analytics, and reporting
Track record of identifying and capitalizing on trends and cultural moments in a way that aligns with brand identity
Experience working in fast-paced, high-growth environments with multiple stakeholders
Nice-to-Have
Strong creative judgment with a pulse on visual and cultural trends
Experience connecting social performance to broader marketing and business KPIs
Knowledge of the health, fitness, or biohacking community
Passion for functional wellness and curiosity about human optimization
Comfort navigating ambiguity and shifting priorities while staying proactive and organized
Work Location
This is a fully remote position. BiOptimizers has a globally distributed team and supports flexible work arrangements across time zones.
Company Hours & Collaboration
With team members across many countries and time zone differences of up to 16 hours, we’ve established a standard collaboration window from 9:00 AM – 5:00 PM EST.
This is not a required work schedule, but a shared time frame for meetings and team syncs. At BiOptimizers, we support flexibility — team members are encouraged to work the hours that best suit them, as long as they:
Equal Opportunity Statement
BiOptimizers is committed to diversity and inclusion and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other basis protected by applicable law.
