eCommerce Manager, Growth & Optimization

Fender • Full-time • Remote (United States) • $140,000 - $165,000 / year • 1w ago

Fender Musical Instruments Corporation is a world-famous brand with offices across the globe. Fender was born in Southern California and has built a worldwide influence beyond the studio and the stage. A Fender is more than an instrument; it’s a cultural symbol that resonates globally.

Within FMIC’s eCommerce team, we’re redefining how customers discover, shop, and experience our legendary brand online. We pair deep data insights with conversion-focused experimentation to create frictionless, inspiring digital journeys that drive growth and customer loyalty.

We’re seeking an accomplished eCommerce Manager, Growth & Optimization to unlock revenue opportunities across Fender.com. Reporting to the VP, eCommerce, this individual will own the growth & optimization program: surfacing revenue opportunities across the funnel, owning and running a robust A/B testing and CRO program, and influencing Product, UX, and Merchandising decisions with clear, data-driven business cases. You’ll be a key voice in shaping how Fender converts visitors into loyal customers and a critical driver of eCommerce revenue growth.

Essential Functions:
Analytics & Insights
● Lead analysis of site performance, conversion funnels, customer behavior, and marketing channel impact (paid, CRM, organic, direct).
● Deliver actionable recommendations that improve the digital customer experience and unlock incremental revenue.
● Provide the online merchandising team with clear, data-driven visibility into category, product, and promotional performance.
● Define success metrics for key initiatives and track post-launch impact to prove ROI.
● Partner with enterprise Data & Analytics to validate data integrity and troubleshoot anomalies.
● Own the weekly, monthly, and quarterly reporting cadence; craft dashboards and executive-ready presentations with compelling data storytelling.
Conversion Rate Optimization
● Own Fender.com’s A/B and multivariate testing program: from ideation to execution and post-test analysis to improve conversion, AOV, and overall site revenue.
● Maintain a prioritized test-and-learn roadmap driven by data, user behavior, and business needs.
● Conduct funnel and abandonment analysis to identify friction points and growth opportunities.
Strategic Influence & Business Case Development
● Partner with Product and UX to shape roadmap priorities based on analytics and experimentation results.
● Collaborate with Digital Marketing on campaign and channel performance, helping allocate investment toward the most efficient growth levers.
● Quantify and model the impact of proposed initiatives to influence senior leadership decisions and investment priorities.
● Additional duties as assigned

Qualifications:
● Bachelor’s degree or equivalent experience.
● 7+ years in eCommerce or digital analytics with a proven track record of driving insights that lead to measurable revenue and customer experience improvements.
● Expertise in eCommerce KPIs, funnel optimization, and digital merchandising performance analysis.
● Hands-on experience running A/B and multivariate testing programs end-to-end.
● Strong analytical and problem-solving skills; able to translate complex data into clear, actionable business recommendations.
● Exceptional communicator and data storyteller, comfortable presenting to executives and cross-functional partners.
● Familiarity with Amplitude, Content Square, Segment, Tableau, Power BI, Avo, and A/B testing platforms.
● Highly collaborative and influential: able to drive change and set priorities across Product, UX, Marketing, Merchandising, and Data & Analytics without direct management authority.
● Flexible, innovative thinker who stays current on eCommerce trends, technologies, and growth strategies.

About Fender Musical Instruments:
Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Gretsch®, Jackson®, EVH®, Charvel®, among others. For more information, visit www.fender.com. FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans’ status, sexual orientation, or any other protected factor.

Fender is required by law in certain jurisdictions to include a pay scale in the job posting for this position. “Pay scale” means the salary or hourly wage range that Fender reasonably expects to pay for this position; it is neither a promise nor a guarantee of the compensation that the successful candidate will receive. The pay scale for this position takes into account the wide range of factors that Fender considers in making compensation decisions, including, without limitation: skill set, experience, and training, licensure and certifications, and other business and organizational needs. If this is a remote position, the pay scale disclosed herein may be adjusted further based upon the applicable geographic differential associated with the location from which the successful candidate will work. Please note that it is not typical for a Fender employee to be at or near the top of the pay scale for their role – especially as a new hire – and compensation decisions are dependent on the facts and circumstances of each case. Subject to the foregoing, the current pay scale for this position is $95,000 to $135,000 per year.
#LI-Remote