Title: Director, Digital Growth Marketing
Reports to: Chief Manager Officer
Location: Miami, FL (Hybrid) / Remote
About the Company
At BMG Money, our mission is to provide access to affordable and responsible credit for underserved consumers facing unexpected expenses. We all share one vision— Redefining lending through technology, where underserved individuals can thrive financially through forward-thinking, responsible, and innovative financial solutions.
Job Summary
We are seeking a highly analytical, strategic, and results-oriented Director of Digital Growth Marketing to lead our customer acquisition and revenue growth across all digital channels.
The ideal candidate is a hands-on leader who deeply understands the interplay between Paid Search (SEM), Search Engine Optimization (SEO), Paid Social with a proven track record of managing budgets, optimizing CAC (Customer Acquisition Cost), and achieving aggressive ROI targets.
Key Responsibilities
- Develop and own the holistic digital growth marketing strategy across all performance and organic channels to achieve company revenue and customer acquisition goals.
- Manage a multi-million dollar annual budget, allocating spend efficiently across channels based on performance data and LTV (Customer Lifetime Value) modeling.
- Define and track key performance indicators (KPIs) for the team, including CAC, ROAS (Return on Ad Spend), CPL (Cost per Lead), and organic traffic growth.
- Oversee and optimize all paid search campaigns (Google Ads, Bing, etc.)—from keyword strategy and bidding to ad copy testing and landing page experience—to maximize quality leads/sales while maintaining target efficiency.
- Lead the SEO strategy across technical SEO, content strategy, and link building to drive high-quality organic traffic and market share. Work closely with product and engineering teams to ensure site structure and features support SEO goals.
- Direct the strategy for campaigns across major social platforms, focused on audience segmentation, creative testing, and full-funnel activation, from awareness to conversion.
- Champion A/B testing and experimentation across landing pages, ad creative, and the customer journey to continuously improve conversion rates.
- Lead, mentor, and grow a team of high-performing digital marketing specialists (in-house and/or agency partners).
- Foster a culture of data-driven decision-making, rapid experimentation, and continuous learning.
- Serve as the internal subject matter expert, keeping the executive team and cross-functional partners informed of channel performance, market trends, and competitive landscape.
- Collaborate with Product and Engineering to execute technical SEO initiatives and ensure a world-class site experience.
- Work with Data/Analytics to improve reporting infrastructure, attribution modeling, and data fidelity to gain deeper customer insights.
Qualifications
- 7+ years of progressive experience in digital marketing, with at least 3 years in a senior leadership or Director-level role.
- Deep, hands-on expertise in managing and scaling all core digital channels: Paid Search (SEM), SEO, and Paid Social.
- Expert-level knowledge of web analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization platforms (e.g., Tableau, Power BI).
- Strong understanding of marketing attribution models, LTV calculations, and cohort analysis.
- Excellent communication, presentation, and leadership skills, with the ability to articulate complex strategies to technical and non-technical stakeholders.
- Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
- Financial Services Experience preferred.
