You create your own ING. Maybe it’s getting a chance to work with a tech team when you were hired for customer service. Or shadowing your boss to see what it takes to step up. Or use our innovation methodology, PACE, to workshop ideas to make our customers’ lives easier. We work together because it makes us better.
We're seeking a Marketing Manager to lead go-to-market strategy and campaign execution for our Daily Banking portfolio, turning customer insights into compelling propositions that drive growth and engagement for a 6-month Parental Cover.
As the Marketing Manager, you’ll lead the go-to-market strategy for a specific product portfolio, transforming customer and market insights into compelling value propositions and high-performing, integrated campaigns. You’ll define target segments, craft messaging, and orchestrate multi-channel marketing initiatives across owned, earned, and paid media. The role involves close collaboration with cross-functional teams including Product, Digital, Brand, and agencies to deliver full-funnel outcomes. Additionally, the Marketing Manager will be responsible for campaign performance tracking, optimisation, and ensuring all communications meet compliance standards—bringing ING’s brand to life with creativity, data-driven decision-making, and a customer-first mindset.
Our ideal candidate is a strategic thinker with a passion for turning customer insights into compelling marketing that drives results. You’re curious, creative, and commercially minded—able to craft clear value propositions and orchestrate integrated campaigns across multiple channels. You bring energy, collaboration, and a builder’s mindset, thriving in agile environments and embracing data, experimentation, and AI to optimise performance. With a excellent sense of brand and a love for storytelling, you balance bold ideas with compliance, always keeping the customer at the heart of everything you do.
Ready to make an impact?
What you’ll do
- Turn insights into strategy – Analyse customer needs, market trends, and competitor activity to define target segments and shape compelling value propositions.
- Craft messaging and campaigns – Translate product features into customer-first benefits, write creative briefs, and develop integrated campaigns that bring the ING brand to life.
- Orchestrate go-to-market plans – Coordinate activity across owned, paid, and earned channels, ensuring campaigns are launched on time and aligned across the funnel.
- Drive performance and optimisation – Set KPIs, track campaign effectiveness, run experiments, and use data to continuously improve results and return on investment.
- Balance creativity with compliance – Manage approvals, ensure all communications meet regulatory standards, and maintain audit-ready documentation.
- Collaborate and influence – Work cross-functionally with Product, Digital, Brand, Legal, and agencies to align strategies, share insights, and deliver impactful marketing outcomes
What we’re looking for
- Strategic mindset with the ability to translate customer and market insights into compelling value propositions and marketing strategies.
- Creative communicator who can craft clear, customer-first messaging and bring the ING brand to life across campaigns.
- Excellent campaign orchestration skills, with the ability to manage integrated go-to-market plans across owned, paid, and earned channels.
- Data-driven approach, using experimentation, performance tracking, and optimisation to drive commercial outcomes.
- Collaborative and agile team player, confident in influencing cross-functional stakeholders and navigating complex environments.
- Minimum 5 years’ experience in financial services marketing or a similar environment, with a focus on integrated product marketing.
What’s in it for you?
- Discounted ING Health Insurance
- An additional Rest Day to support your wellbeing
- An IMPACT day to volunteer on approved sustainability activity
About Us
At ING, we’re all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities we’re proud to support. Joining ING means stepping into an environment where your individuality isn’t just welcomed - it’s celebrated. We’ve built a culture that’s fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.
Whether you’re taking ownership of exciting projects, thinking outside the box, or working with global colleagues, you’ll find ING is the kind of place where growth isn’t just a possibility; it’s a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, you’ll feel the difference in how we value and champion our people.
We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box. So, if you’re interested but don’t meet all the criteria, we encourage you to apply. We’re invested in fostering a diverse and inclusive workplace where everyone feels like they belong. We’re your allies in helping you do your thing during the recruitment process, so let us know if you require any support or adjustments when you apply. Let us know if you’d like to chat with an LGBTQ+ Confidential contact.
Sound like your kind of vibe? We can’t wait to hear from you!
(One last note: We operate using a direct talent sourcing model, so no agency introductions, please.)
ING is Australia’s most recommended bank according to RFI Global’s Consumer Atlas Survey, January–June 2025 (n = 29,510) when compared to customers of the 10 largest ADIs operating in Australia.
Need more?
Rachel Yuen [email protected]
Applications close on 5th November 2025
Internal advert blurb:
Before you apply
Here at ING we consider employee development to be important and encourage existing employees to apply for suitable internal positions. It is expected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your manager
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