Role: Paid Social Lead
Function: Paid Social Strategy & Management
Reports to: Paid Social Lead / Head of Paid Social
Core Responsibility: Lead strategy and execution of high-budget paid social campaigns across Meta and TikTok, driving acquisition and retention growth for e-commerce clients.
KPI: Paid social revenue growth, ROAS, CAC targets, creative testing success
About Us
Soar With Us is one of the UK’s fastest-growing agencies, scaling e-commerce brands like Bee Inspired and Art of Football. In 2024, we managed over £250m in profitable ad spend across Meta, Google, and TikTok, delivering industry-leading performance.
Our Values
- Extreme Ownership – accountability for client outcomes.
- Radical Curiosity – testing, learning, and innovating continuously.
- Kind Candour – honest, constructive communication.
- Client-Centricity – aligning every decision with client growth.
Core Responsibilities
Campaign Strategy & Execution
- Plan and manage large-scale paid social campaigns across Meta and TikTok.
- Build structured testing roadmaps for ads, audiences, and bidding strategies.
- Optimise campaigns to consistently achieve CAC/ROAS targets.
Creative Collaboration
- Partner with creative teams to deliver thumb-stopping, high-performing ads.
- Provide data-driven insights to guide creative direction.
Client Relationships
- Act as the senior paid social advisor in client meetings.
- Present performance updates and strategic recommendations with clarity.
Team Contribution
- Support junior buyers with best practices and mentorship.
- Contribute to refining the agency’s paid social frameworks.
Requirements
What Success Looks Like
- 6 Months: Owning and optimising high-budget accounts independently.
- 12 Months: Leading paid social strategy for flagship clients, trusted for strategic impact.
- 24 Months: Progression to Paid Social Lead, mentoring a team and shaping agency-wide paid social delivery.
You…
- Confident strategist and communicator.
- Analytical with strong commercial instincts.
- Detail-oriented but adaptable in fast-paced environments.
- Collaborative and solution-driven.
Skills & Experience
- 3+ years managing Meta/TikTok campaigns.
- Proven success scaling accounts above £50k+/month.
- Strong understanding of e-commerce acquisition funnels.
- Client-facing experience with ability to influence senior stakeholders.
Benefits
- 25 days holiday + birthday off + long-service holiday scheme.
- Private health insurance, life insurance, and wellness perks.
- Company pension scheme for long-term stability.
- Peer recognition + end-of-year bonus scheme.
- Remote / hybrid working options.
- Work abroad scheme – up to 30 days at a time.
- Fast-track progression to Paid Social Lead.
- Bonus structure + recognition platform.
