THE ROLE
At Debenhams Group – boohoo, PLT, Karen Millen, MAN & Debenhams; we are on an exciting journey of transformation, revitalising our brands, culture, and connection with colleagues and customers alike. In today’s fast-moving retail landscape, strong digital marketing and clear commercial insight are critical to driving growth, shaping smarter decisions, and supporting our teams to deliver with confidence.
We are looking to hire a motivated and detail-focused Paid Media Executive to join our boohoo Womenswear team. Reporting to the Senior Paid Media Manager, this role will be responsible for supporting the day-to-day management, optimisation, and reporting of our Paid Media campaigns across multiple international markets. This is an excellent opportunity for someone looking to develop their career in digital marketing within a fast-paced, high-growth e-commerce environment.
We will consider experience from Executive to Manager level (title can be changed to reflect this).
This role will be based out of our central Manchester office.
WHAT YOU’LL BE DOING
Key Responsibilities
- Plan, implement, optimise, and manage Paid Search, Paid Social, and Google Shopping campaigns across multiple international markets.
- Ensure campaigns adhere to best practice guidelines for Paid Social, PPC, and Google Shopping.
- Manage bids via automated bid management solutions.
- Work with Google Editor and Bing Editor to maintain and optimise PPC accounts.
- Manage PPC accounts profitably and achieve all agreed KPIs.
- Grow existing PPC accounts through continuous account development.
- ·Perform keyword research, analysis, and weekly negative keyword/search query reporting.
- Maximise conversions while maintaining target ROI.
- Work with the Online Acquisition Manager to ensure all paid search activity aligns with the wider digital marketing strategy.
- Provide daily, weekly, and monthly campaign reports and analysis.
- Conduct ongoing competitor analysis to identify opportunities and optimise performance.
- Collaborate with the third-party Google Shopping feed provider to manage shopping accounts.
- Work with the merchandising team to plan stock allocations for promotions and forecasted sales.
- Maintain excellent communication with internal stakeholders, team members, and external suppliers.
- Be willing to complete Google Ads and Meta exams to maintain certifications and expertise.
WHAT WE LOOK FOR
Qualifications & Experience
- Previous experience in Paid Media, PPC, or Digital Marketing.
- Strong working knowledge of Google Ads, Bing Ads, and Google Shopping.
- Experience using Google Analytics.
- Google Ads Certification.
- Proficient in Microsoft Office, especially Excel.
- Proven track record in managing successful PPC campaigns.
Skills & Attributes
- Strong attention to detail and analytical mindset.
- Highly numerate with strong reporting and communication skills.
- Organised and able to manage multiple projects and deadlines in a fast-paced environment.
- Passionate about digital marketing, e-commerce, and paid media.
- Proactive, adaptable, and eager to learn.
- Experience with bid management tools is desirable.
WORKING WITH US
At Debenhams Group (boohoo), we thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you’re someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of online retail, you’ll love it here. We want visionaries, disruptors, and doers — people who bring fresh thinking, relentless energy, and the drive to make an impact.
WHY JOIN US
Our mission is to create a workplace where everyone is respected, their individual differences are valued, and they can be themselves at work without exception.
2025 is a year for making bold moves, delivering real results, and driving forward with unstoppable momentum. If that excites you, then you belong at Debenhams Group.
Benefits include: (subject to level and eligibility)
- Highly competitive bonus scheme, company pension, private medical cover, and life assurance
- Access to an on-site gym and free weekly yoga and fitness classes
- 40% discount across four brands and 20% off at Debenhams
- A comprehensive wellbeing package to support your health and lifestyle
- Some offices are dog-friendly, so your furry friend can join you at work
- Ongoing learning and development opportunities with internal career progression
- On-site canteen serving breakfast, lunch, snacks, and hot drinks daily
- Free season ticket loan
