Head of Product Marketing

M&G • Full-time • London, Greater London, England, United Kingdom • 2d ago

At M&G our purpose is to give everyone real confidence to put their money to work. As an international savings and investments business with roots stretching back more than 170 years, we offer a range of financial products and services through Asset Management, Life and Wealth. All three operating segments work together to deliver attractive financial outcomes for our clients, and superior shareholder returns.

Through our behaviours of telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.

We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role.

Key Responsibilities

1. Strategic Planning & Prioritisation

Lead the development and execution of the product marketing plan, aligned to sales priorities and fund tiering.
Focus resources on high-demand, commercially critical funds to deliver maximum impact where the business sees the greatest opportunity.
Collaborate with distribution leads to adapt priorities dynamically as client and market needs evolve.

2. Product Positioning, Messaging & Content Production

Define clear, differentiated positioning for funds and investment strategies across all asset classes.
Oversee the production of high-quality product marketing content across formats, including:
Product collateral
Digital content
Thought leadership integration
Ensure content is consistent, compliant, and adaptable across multiple client touchpoints.
Work with the team to elevate storytelling, translating complex investment concepts into engaging, client-centric narratives.

3. Digital Integration & Sales Enablement

Drive integration of digital marketing capabilities within the product marketing strategy.
Partner with channel marketing to activate product positioning seamlessly across campaigns, digital channels, and automation journeys.

4. Leadership & Team Development

Lead, coach, and develop a team of product marketers, fostering a high-performance culture.
Set clear priorities, manage capacity, and ensure the team is focused on business-critical content and deliverables.
Build capability in the team to write for different mediums, ensuring versatility in storytelling — from detailed technical documents to editorial narratives and short-form digital content.
Encourage innovation, particularly in AI-driven content creation and digital-first storytelling.

Required Experience & Skills

Extensive experience in product marketing leadership within asset or wealth management.
Ability to translate complex investment strategies into clear, differentiated client narratives.
Proven leadership skills, with the ability to motivate, coach, and build a versatile content team.
Highly collaborative, with exceptional stakeholder management across investment, marketing, and distribution functions.

Job Level: Integration Leader

Recruiter: Andre Martin-Comrie

We have a diverse workforce and an inclusive culture at M&G plc, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality, disability or long term condition, we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.

M&G is also proud to be a Disability Confident Leader, and we welcome applications from candidates with long-term health conditions, disabilities, or neuro-divergent conditions. Being a Disability Confident Leader means that candidates who meet the minimum criteria of a job, will be offered an interview if they 'opt in' to the scheme when applying.