So you’re interested in becoming a Director, Influencer? Let's dive into what that means:
Classification: Full Time
Reporting to: Head of Practice, Influencer
Location: London
As an Influencer practitioner you’ll help to shape and then deliver solutions for clients. You will define the objectives of the work, and then measure the success/impact, in line with overall campaign objectives and wider client-centric KPIs. You will also generate and promote innovative new concepts to the client applying our test and learn approach and share successes across the practice. You will be responsible for the commercial scope of works in your client grouping, the profitability margin and revenue target for cross sell and repeat for your client portfolio. You’ll adopt technology to advance delivery and augment the practice capabilities through process optimisation.
In this role you will:
- Using your deep-practice knowledge you will use your decision making latitude and work independently to ensure seamless delivery of highly successful Influencer campaigns
- You’ll effectively track and optimise Influencer programmes and campaigns ensuring high-impact returns for clients
- You’ll strategically lead and develop the client roadmap so that our offering is continually developing
- You’ll own senior stakeholder relationships and be the most senior point of escalation for clients, ensuring work is delivered to the highest standard and on time. You’ll have regular facetime with the Clients to drive strategically led senior client agency partnerships
- Lead ADs with the development of client growth strategies to drive repeat business and convert all new clients into an ongoing relationship. Where a Client has a multi-brand portfolio, you’ll drive new business opportunities therein.
- You’ll actively identify and lead opportunities for upsell with existing BL Clients. Champion of Influencer product across BL working with other product, planning and new business areas
- Leadership of a POD, coaching and guiding and developing them to succeed. Identifying and unblocking team challenges with improvements in process
- Responsible for efficient resource planning and management, org structure construction and maintenance in line with Client scopes
We’re looking for someone who:
- Strong Influencer delivery knowledge and 8+ years of experience
- Multi-disciplinary marketing experience (paid social, creative, PR)
- Proven experience managing direct reports, coaching and guiding them to succeed
- Demonstrable success in creating and delivering high performing influencer marketing campaigns and working through creativity, relationship building, processes and technology adoption/development.
- Developing an understanding about how other BL channels work and how Influencer can collaborate with them.
- A natural problem solver who enjoys providing solutions for clients.
- A confident, dynamic, engaging and authentic communicator who cares about the quality of work and continuous learning.
- Passionate about growing the knowledge of those around you - Constantly looking at ways to develop your team, by identifying training needs and process improvements
- Excellent presentation skills and strong data analysis and reporting skills.
- Strong attention to detail, methodical and process orientated.
And this is what success looks like in the role:
- You will live our culture code every day!
- Effective campaign creation and delivery metrics
- Internal targets/metrics on technology adoption and process optimisation met
- Client satisfaction targets being met (internal & external)
- Hit our profitability targets across all new agreed SOWs
- Growth of Client business (upsell, repeat & new business within multi-brand portfolio)
- Increased awareness of influencer capabilities and cross-sell with BL Clients
- Forecast accuracy with all commercial targets met
- Learning certifications created and met across the practice
- Team retention and high morale
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