Yes& is looking for a Specialist, Paid Social Media to join the Yes& team. Working primarily with Association, Federal Government, Higher Education, and Healthcare clients, you will be responsible for developing a deep understanding of the client’s of objectives and target audiences and come to the table with fresh ideas on how to leverage paid social channels to achieve their goals.
Expert hands-on-keyboard experience with Meta and LinkedIn is required. Other platforms you’ll manage include YouTube, TikTok, Reddit, Pinterest, and X. This position will work closely with our SVP of Media Strategy, Digital Marketing Director, and full media team to plan and execute paid social campaigns including media strategy, planning, buying, campaign management, and reporting. A critical eye for detail and a love for performance analysis is a must.
What You Will Do
- Work with clients and internal teams to define goals and objectives and develop strategic paid social plans that get results.
- Setup, launch, and manage campaigns on social channels.
- Analyze client datasets, and 1P and 3P data to inform campaign targeting strategies, including geographic, demographic, behavioral, contextual, and ad retargeting.
- Collaborate closely with programmatic, search, and traditional media strategists, in addition to account and creative teams.
- Configure tags and tracking in close coordination with the analytics team within Google Tag Manager and GA4.
- Manage and monitor advertising campaigns, track performance, optimize campaigns, and report on KPIs.
- Analyze results and develop insightful performance reports.
- Stay up to date on advertising industry trends and best practices.
Experience You Need
- Hands-on proficiency with Meta and LinkedIn is required. The right candidate will also be experienced on other social platforms such as YouTube, TikTok, Reddit, Pinterest, and X.
- Full-funnel campaign experience for reach, landing page views, lead-gen tactics, and ad retargeting.
- Well versed in different ad unit types, placements, objectives, audience builds, and geotargeting strategies.
- Experience with pixel placement and conversion tracking configuration within platform, GA4, and GTM.
- Bachelor’s degree in marketing, communications, advertising, public relations, or another related field.
- 2-4 years of relevant experience leading paid social campaign strategies and execution. Agency experience managing $100k+ total monthly spend across multiple clients is strongly preferred.
- Resourceful and detail-oriented with strong problem-solving and time management skills; adept at working under tight deadlines; able to evaluate priorities and manage multiple campaigns in a fast-paced environment.
- Desire to research and learn new platforms; test tactics and strategies; and analyze performance and recommend optimizations.
- Strong organization and project management skills, with the ability to manage media budgets, schedules, and coordinate with internal project teams and clients.
- Strong presentation and written communication skills and the ability to interface well with clients.
- Proficient in Microsoft Office products including PowerPoint, Teams, and Excel.
Experience that Would be a Plus, but not Required
- Experience in Google Tag Manager, Google Looker Studio, and advanced Excel functions (pivot tables, vlookup, data visualization, etc).
- Agency experience working with clients in association, federal government, higher ed, or healthcare.
- Advertising experience targeting hard to reach populations and underserved communities.
Values You Should Share with Us
- Working within a diverse team environment
- Crafting solutions for internal and external processes
- Communicating effectively with colleagues and / or clients
- A mix of collaboration and self-direction in work
