Primary objective:
Own and execute brand and digital content that builds awareness, drives engagement, and accelerates the marketing funnel to generate and convert qualified leads. This role blends brand storytelling with performance-driven content across social and owned channels.
Core scope:
Brand Voice & Positioning
- Adapt brand voice and tone across audiences (individuals vs. companies) and platforms
- Ensure consistent, personable, and social-first brand expression across all digital touchpoints
Funnel Acceleration & Lead Generation
- Develop and execute content designed to move audiences through the funnel (awareness → consideration → conversion)
- Create content with clear goals by funnel stage (education, demand gen, conversion)
- Partner with marketing and sales to align content with lead capture, nurturing, and pipeline goals
- Optimize formats, messaging, and CTAs to drive measurable lead growth
Content Creation & Execution
- Create and edit short-form video for TikTok, LinkedIn, and Instagram
- Capture content in-office and at events (video, photo, behind-the-scenes)
- Produce and manage founder-led content, especially on LinkedIn
- Deliver fast-turnaround content tied to trends, moments, and performance insights
Social Channel Management
- Manage day-to-day posting and engagement on priority platforms
- Actively engage with the community through comments and direct interaction
Balance brand-building content with performance-focused outputs
Channels
- Social: LinkedIn, Instagram, TikTok
- Digital: Newsletters and other owned channels
Nice-to-Have Experience
- Consumer and/or CPG background
- Professional video and photo capture experience
- Established LinkedIn presence or influencer-style following
Success Indicators
- Consistent content cadence with strong engagement
- Growth in qualified leads driven by content
- Improved funnel performance across awareness, demand, and conversion
- Strong, recognizable brand voice across platforms
Why Work With Us
- Be an early team member at a fast-growth YC startup with a high level of ownership.
- Work directly with the founders - we’ve previously built a business together.
- Be part of a fast-paced team that works together in person in NYC.
- Solve a real problem that impacts the bottom line of your favorite brands in retail.
Location:
- New York, NY (Relocation Assistance Available)
Benefits
- Competitive contractor pay with goal to turn into full-time salaried position
- Comprehensive medical, vision and dental insurance plans offered
- 401k plan offered
- Lunch, fitness, continued education, and transportation stipends equating to ~$1k of value per month
