Product Marketing Manager

Insense • Full-time • Remote • 2d ago

Insense is a rapidly growing B2B SaaS/Marketplace platform that connects brands with creators and influencers for impactful collaborations. Make an impact in the creators economy and join efforts to become a first-choice creator content & ad platform for e-commerce.

We are inviting you to join us on this exciting journey!

Hey there!

We are looking for a full-time self-motivated and result-oriented Product Marketing Manager who will support our Client Growth team and collaborating with different team members and the company's departments.

We’re building our marketing team around three core areas:

Content & Brand (Fuel) – the words, visuals, and stories we create
Growth Marketing (Engine) – the channels, funnels, and experiments that drive revenue
Product Marketing (Foundation) – the audience, market, and product understanding that informs everything

You’ll be the Product Marketing Manager, owning the Foundation.

You’ll be the connector between Product, Marketing, Sales, and CX - making sure we deeply understand our audience and market, and that every feature we ship is clearly positioned, launched well, and actually adopted.

If you love turning features into stories, planning launches, and keeping the product tightly aligned with market needs, this is for you.

This role is open to anyone based in CET Time Zone

⏰ You must be available every working day between 9 am and 1 pm EST.

Who we are looking for

Required:

Professional spoken and written English.
3–6+ years in Product Marketing or a closely related role in B2B SaaS or marketplaces
Strong storytelling and copywriting skills; you can turn product into clear, compelling narratives across web, in-app, and decks
Proven experience in feature or product launches and driving adoption, not just awareness
Comfortable using data (adoption, usage, funnel metrics) to inform priorities and measure impact
Skilled at working cross-functionally with Product, Marketing, Sales, and CX
Organized, proactive, and comfortable being the first dedicated PMM/Foundation on the team

Bonus points:

Experience in influencer marketing, UGC, or AdTech/MarTech.
Exposure to PLG or self-serve SaaS.

Responsibilities

1. Build the Foundation: Audience, Positioning, Messaging

Own the core positioning and messaging for Insense and key product areas.
Develop a clear view of our segments, personas, and use cases and keep it up to date as the market shifts.
Turn product capabilities into value-led narratives that Content & Brand (Fuel) and Growth (Engine) teams can easily use.

2. Lead Product & Feature Go-to-Market (GTM)

Own the GTM strategy for new features and releases: target segments, key messages, narrative, channels, and timelines.
Coordinate with Product, Content, Design, Growth, Sales, and CX to deliver cohesive launches across:
Website & landing pages
In-app announcements
Email and lifecycle flows
Social and content
Define launch and adoption KPIs and track how new releases perform.

3. Drive Feature Adoption & Product Communication

Make sure users and prospects know about, understand, and use what we build. Partner with Product, Growth, and CX to design in-app messages, tooltips, tours, and onboarding experiences that drive activation and usage.
Work with Content & Brand to create guides, playbooks, case studies, and webinars that bring features to life.

4. Customer & Market Insight

Run customer interviews, surveys, and win/loss analyses to uncover pains, triggers, and language.
Monitor competitors and market trends and turn insight into positioning and product marketing priorities.
Represent the voice of the customer in Product and Marketing planning.

5. Sales & CX Enablement

Create and maintain sales and CX enablement assets: decks, one-pagers, feature overviews, competitive battlecards.
Train Sales and CX on what we’re launching, who it’s for, and how to talk about it.
Provide simple frameworks and cheat sheets so customer-facing teams can confidently position Insense.

6. Partner with Growth on Pricing & PLG

Collaborate with the Growth Product Manager (Engine) on pricing, packaging, and PLG experiments.
Bring customer and market context to pricing decisions and self-serve funnel changes.
Ensure any pricing, packaging, and PLG changes are clearly messaged and understood by users and prospects.