Corporate & Content Marketing Manager

Rallyware • Contract • Vancouver, British Columbia, Canada • 1m ago

Responsibilities

Brand & Corporate Narrative

Define and evolve the company’s brand identity, positioning, and messaging.
Ensure consistent voice, tone, and visuals across all channels.
Align brand storytelling with business strategy through collaboration with leadership and cross-functional teams.

Content Strategy & Development

Build and execute a content strategy that drives awareness, engagement, and leads.
Manage the editorial calendar and production of blogs, whitepapers, case studies, videos, and thought leadership.
Translate complex, technical ideas from SMEs and executives into clear, compelling stories.
Own the customer case study process: identify opportunities with sales/CS, manage the pipeline, produce and publish content.
Optimize all content for SEO, clarity, and conversion.

Thought Leadership

Position company leaders as industry experts through articles, interviews, speaking opportunities, and awards.
Identify timely topics and trends to reinforce market leadership.
Drive executive ghostwriting and narrative development (LinkedIn posts, bylines, etc.).

Website & Digital Presence

Lead website content strategy, UX alignment, and overall messaging.
Collaborate with design, SEO, and development teams to improve engagement and conversions.
Track performance metrics and continuously optimize.

Public & Analyst Relations

Manage relationships with PR agencies, journalists, and analysts.
Lead media outreach, press releases, and company announcements.
Coordinate analyst briefings, submissions (Gartner, Forrester, IDC), and award programs.
Monitor media coverage, sentiment, and share of voice.

Social Media & Community Engagement

Own strategy and execution across corporate social channels (LinkedIn, X, etc.).
Develop campaigns that amplify content, milestones, and thought leadership.
Track engagement metrics and community sentiment.

Team Leadership & Collaboration

Mentor and manage a small team of content creators, designers, and external partners.
Work closely with product marketing, demand generation, and events to deliver cohesive campaigns.
Manage budgets for PR, content, and brand initiatives.

Qualifications

5+ years of experience in B2B marketing, with a focus on corporate communications, content, or brand.
Strong storytelling, writing, and editing skills; able to communicate complex topics clearly.
Proven experience managing PR/AR and content programs in a technology or SaaS environment.
Experience developing messaging frameworks and managing brand voice across channels.
Familiarity with SEO, CMS platforms (WordPress or similar), analytics tools, and social media management tools.
Excellent project management skills; able to balance strategic vision with execution.
Comfortable collaborating across teams and presenting to executives.

Success Metrics

Growth in brand awareness and share of voice.
Increase in website traffic, engagement, and content performance metrics.
Consistent media and analyst coverage aligned to business priorities.
Executive visibility through thought leadership placements.
Social media growth and engagement improvements.
Positive cross-functional collaboration and internal satisfaction with brand consistency.