About The Role:
The Splenda Insights & Analytics Intern will support the Splenda Brand Marketing Team. Reporting to the Splenda Insights Lead, you will be responsible for working with different departments within the organization (Sales, Commercialization, Marketing, RD&E, Engineering) to deliver insights and data needed to drive growth for the business.
The Splenda® Brand is the leader within the sweetener category with strong brand awareness, market share leadership and a growing consumer base that use Splenda® every day.
About Splenda:
Splenda® brand has brought sweetness to the world since 1992. Today, the Splenda® brand is the most recognizable and iconic low-calorie sweetener brand in the world, having sold more than 100 billion yellow packets. And it’s the #1 recommended brand of sweetener by healthcare professionals. The Splenda® brand portfolio of products reinforces our position as a category leader, with more delicious new products to come as we help people live happier, healthier, and longer lives.
Essential Duties and Responsibilities:
- Help drive growth for a business unit within Splenda
- Support base business and innovation through research and reporting
- Learn and leverage panel and POS data to inform key business decisions.
- Lead qual and quant projects to answer business problems.
- Create insightful research summaries that instill confidence and understanding of our target consumer.
Desired Skills & Required Experience
- Currently pursuing an MBA or BS/BA in business, marketing or related discipline.
- Possess strategic thinking, leadership, teamwork and analytical skills.
- Heartland’s culture is fast, flexible & innovative. The intern must possess these traits and be willing and able to operate with a rapid, iterative, continually learning mindset.
- Solution focused mindset, demonstrate ability to operate with a business ownership mindset.
- Collaborative attitude, work harmoniously with internal and external cross functional partners.
- Position is in-office based at Heartland Corporate Headquarters in Carmel, IN on the north side of Indianapolis.
