About Rise Broadband
Rise Broadband is on a mission to connect communities to the world. Rise Broadband offers affordable and reliable high-speed Internet and phone services across 16 states. Founded in 2006, Rise Broadband builds on its legacy of superior customer service by offering fast and contract-free connections via its Fixed Wireless or Fiber Internet networks. Ranked the country’s Best Rural Internet Service Provider by CNET three years in a row, Rise Broadband is proud to connect communities to the world.
The Digital Marketing Manager is responsible for designing, executing, optimizing and automating remarketing strategies across paid media, CRM platforms, and owned channels to drive conversions, customer retention, and revenue growth. This role is highly analytical and data-driven, with a focus on bringing back engaged prospects, nurturing leads, reactivating past customers, and personalizing digital touchpoints at scale.
They will manage multi-channel remarketing programs, including display, search remarketing, email, SMS, and onsite personalization. The ideal candidate combines technical ability with marketing strategy, thrives in fast-paced environments, and is comfortable working cross-functionally with analytics, sales, brand, product, and operations.
Location
The role is a full-time on-site position at our Westlake, TX corporate headquarters. This is NOT a remote or hybrid position.
Key Responsibilities
Remarketing Strategy & Execution
- Develop and own the full-funnel remarketing strategy across all digital channels.
- Build audience segmentation frameworks for prospects, leads, customers, and churn-risk profiles.
- Implement dynamic remarketing campaigns via Google, Meta, LinkedIn, and programmatic partners.
- Lead the creation and optimization of retargeting and lookalike strategies to reduce CAC (customer acquisition cost) and increase ROI.
- Drive lifecycle-based remarketing across email and SMS, including browse abandonment, cart abandonment, and lapsed customer journeys.
- Partner with web/UX and creative teams to implement onsite personalization and remarketing content.
Platform Ownership & Technical Execution
- Manage remarketing feeds, pixel/tag setup, event tracking, and conversion APIs.
- Work within Salesforce Marketing Cloud to deliver personalized journeys.
- Ensure remarketing audiences are clean, accurate, refreshed, and privacy-compliant.
- Collaborate with BI/analytics to maintain dashboards that measure performance, conversion impact, and audience trends.
- Automation, Optimization & Performance Management
- Continuously A/B test creative, messaging, frequency, customer journeys, and channel combinations.
- Integrate AI tools across the marketing tech stack, maximizing automation and performance.
- Analyze campaign and audience performance to identify growth opportunities.
- Optimize budget allocation across channels to maximize ROAS (return on ad spend).
- Implement incremental lift testing to validate campaign impact.
Cross-Functional Collaboration
- Work closely with paid media, SEO, email, content, product, and sales teams to align remarketing strategy with the overall customer journey.
- Partner with data and engineering teams to ensure accurate tracking, data flows, and campaign automations.
- Collaborate with creative teams to develop compelling remarketing assets.
Qualifications
- Bachelor’s degree in Marketing, Business, Analytics, or a related field.
- 3–5+ years of hands-on experience managing digital remarketing programs.
- Strong expertise with Google Ads, retargeting platforms, and Salesforce Marketing Cloud.
- Advanced experience with audience segmentation, retargeting tactics, and conversion tracking.
- Ability to interpret data, build insights, and drive action.
- Experience managing remarketing tags, pixels, feeds, and customer journeys.
- Strong project management skills and the ability to execute in a fast-paced environment
- Experience in subscription services, telecommunications, or other high-competition industries.
- Knowledge of SQL or basic data querying.
- Understanding of privacy regulations (GDPR, CCPA, TCPA).
Please feel free to review our Benefits at the following link: https://www.risebroadband.com/about/careers/benefits/
