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Director of Product Marketing, Competitive Intelligence

Cloudera • Full-time • Boston, Massachusetts, United States • 1w ago

Business Area:

Marketing

Seniority Level:

Director

Job Description:

At Cloudera, we empower people to transform complex data into clear and actionable insights. With as much data under management as the hyperscalers, we're the preferred data partner for the top companies in almost every industry. Powered by the relentless innovation of the open source community, Cloudera advances digital transformation for the world’s largest enterprises.

At Cloudera, we deliver the only data and AI platform company that large organizations trust to bring AI to their data anywhere it lives—whether that data is managed by Cloudera or sits in other places across the data estate. With 100x more data under management than many cloud-only vendors, Cloudera empowers global enterprises to transform data of all types, on any cloud or in the data center, into valuable, trusted insights. The world’s largest organizations rely on Cloudera to fuel insights that boost bottom lines, safeguard against threats, and save lives.

Cloudera is seeking an experienced and strategic Director of Product Marketing, Competitive Intelligence (CI), to establish and lead our end-to-end competitive program. This highly visible, cross-functional role (across Product, Marketing, Sales, and Strategy) is critical to helping Cloudera maintain its market leadership as the only Data and AI platform that brings the cloud anywhere, for AI everywhere. This position will drive increased win rates against key competitors in multiple markets through repeatable, market-backed frameworks—battlecards, POVs, executive briefs, dashboards, and win/loss insights—that sharpen positioning, clarify opportunity, drive product and Go-to-Market (GTM) decisions. The Director of Product Marketing, Competitive Intelligence will be the company authority on our competitive landscape, translating complex market signals into actionable enablement for Product, Marketing, and Sales leadership.

As a Product Marketing Director, Competitive Intelligence, you will:

Lead and scale an existing competitive and market intelligence function—including battlecards, SWOTs, win/loss analysis, and executive briefings—while building upon established processes and institutional knowledge already in place.
Continuously track competitive activity, industry trends, and category shifts to deliver timely, actionable insights for Product, PMM, GTM, and Executive stakeholders.
Influence product strategy by synthesizing customer, analyst, and competitive inputs into roadmap guidance, differentiation recommendations, and pricing insights.
Drive go-to-market planning for key launches—especially hybrid and AI-related capabilities—ensuring alignment across Sales, Marketing, and Product.
Develop high-impact enablement and marketing materials, including sales plays, solution briefs, competitive assets, analyst decks, and thought-leadership content.
Translate field insights into objection handling, strategic enablement tools, and SEO-optimized web updates that strengthen market positioning.
Represent the company externally in analyst briefings, industry events, webinars, and customer conversations as a subject-matter expert.
Partner closely with Sales, Customer Success, Revenue Strategy, Corporate Strategy, Analyst Relations, and Marketing to ensure intelligence and messaging support broader business goals.
Measure and optimize the impact of competitive intelligence, enablement programs, and hybrid-focused campaigns to drive adoption and pipeline growth.
Build upon and lead a small, but scrappy, high-performing team by fostering a culture of curiosity, rigor, and storytelling. Effective CI leadership means setting clear priorities, removing obstacles, and creating an environment where deep research and strategic thinking can thrive.

We are excited about you if you have:

Bachelor’s degree or equivalent work experience in marketing, business, computer science, or a related field; MBA or advanced technical degree is a plus.
8-10+ years of experience in competitive intelligence for product marketing or technical marketing within enterprise software, B2B data and AI roles, and 3+ years managing or mentoring teams.
Experience designing and operationalizing CI processes, systems, and communications.
Deep understanding of competitive and market research methodologies, both qualitative and quantitative.
Proven track record of developing competitive positioning and messaging for complex technical solutions that influenced product roadmap, positioning, and commercial strategy.
Demonstrated success influencing senior stakeholders through clear, compelling storytelling and strategic thinking.
Exceptional writing and storytelling skills (and experience with GenAI for content development), catering to diverse internal and external audiences, including executives, practitioners, analysts, and partners.
Proven strategic thinking ability, effective prioritization skills, and a track record of driving results in a fast-paced, dynamic environment with diverse needs.
Experience with the Crayon CI platform (or similar).
This role is not eligible for immigration sponsorship.

Join Cloudera and help us empower the world's largest organizations to derive trusted insights from their data, anywhere.

What you can expect from us: