Job Details
Job Location
: Elizabethtown, NC 28337
Position Type
: Full Time
Minuteman Food Mart - Brand & Marketing Planning Manager
Join us as we grow together personally and professionally! Four Generations of family leadership continue to make it our vision to leave people better than we found them. We are more than an oil company, convenience store or restaurant, we are a family! We are improving the lives of those we touch every day by valuing the customer, caring for our 1000+ team members, and supporting our communities that we are honored to serve.
Position Overview
The Manager, Brand & Marketing Planning is responsible for how our brand shows up and how our marketing comes together throughout the year. This role owns brand stewardship, the marketing calendar, PR and local communications, and the creative process from brief to finished work.
Working closely with Operations, Merchandising, Loyalty/CRM, and other partners, this person turns business priorities into simple, clear campaigns that are on-brand, easy for stores to execute, and meaningful to guests. They also track performance, share results in a straightforward way, and use what we learn to continuously improve future plans and creativity.
Benefits Overview
- Benefits to fit your needs
- Competitive Total Compensation Plans
- Paid time off in your first year
- Monthly teambuilding exercises
- Flexible Schedules to attend family events
- Advancement opportunities
Essential Job Functions
Brand Management
- Serve as a day-to-day steward of the brand — voice, visual identity, and customer promise.
- Maintain and update brand guidelines (logos, color palette, typography, photography, tone of voice).
- Ensure all marketing materials, campaigns, and in-store communications are on-brand and easy to understand.
- Support leadership with brand-related presentations and messaging when needed.
Marketing Planning
- Build and maintain the annual and quarterly marketing calendar that aligns with company goals and financial plans.
- Partner with Merchandising, Operations, Loyalty/CRM, and Brand & Content to prioritize initiatives and lock timing for major programs.
- Coordinate campaign inputs (offers, target audiences, channels, creative needs) and ensure clear briefs are created.
- Facilitate regular planning and recap meetings to keep stakeholders aligned.
PR & Local Communications
- Support PR efforts related to store openings, remodels, community events, partnerships, and charitable initiatives.
- Draft and coordinate press releases and media outreach in partnership with leadership and any agencies.
- Maintain a basic media contact list and manage inbound media inquiries.
- Help prepare talking points and Q&A for leadership when needed.
Creative Direction & Production
- Translate business objectives into clear creative briefs for internal or external designers, writers, and photographers.
- Oversee development of creative assets for in-store (signage, POP, pump toppers), digital (banners, social posts), and traditional media.
- Review and approve creative to ensure it is on-brand, clear, and executable in stores.
- Manage the creative asset library and ensure store and internal partners can easily access current materials.
Measurement & Reporting
- Develop and maintain campaign performance dashboards and simple scorecards, in partnership with Finance and IT where needed.
- Track key metrics such as traffic, sales lift, ROI/ROAS, impression delivery, and cost efficiency.
- Provide clear summaries and recommendations to leadership: what worked, what didn’t, and what should change next time.
- Support test-and-learn initiatives (new channels, formats, targeting strategies).
Cross-Functional Collaboration
- Work closely with Merchandising to understand category priorities and translate them into media plans.
- Partner with Operations to ensure campaigns are executable in-store and store teams know what is running.
- Coordinate with Brand & Content for creative and messaging campaigns.
- Collaborate with Loyalty & CRM to connect media with loyalty data for targeting and measurement.
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as needed to meet the ongoing needs of the organization.
Qualifications
Qualifications:
- 4–7 years of experience in brand management, marketing communications, or integrated marketing (retail, convenience, grocery, or QSR preferred).
- Proven track record managing brand guidelines and delivering consistent voice and visuals across channels.
- Hands-on experience building and managing marketing calendars and coordinating multiple campaigns.
- Comfortable writing or reviewing creative briefs and working with designers, writers, photographers, and/or agencies.
- Ability to read basic campaigns and channel metrics and turn them into clear, simple recommendations.
- Strong project management and collaboration skills; able to work well with Operations, Merchandising, and other partners.
- Proficiency with Microsoft Excel, PowerPoint, and Word.
- Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
Physical Demands:
The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the team member is frequently required to stand, verbally communicate, hear, and use office equipment including various electronic digital media. They are regularly required to present, talk, and listen. The employee is frequently required to stand, walk, sit, and lift to 30 lbs.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.
