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Sr. Product Marketing Manager (Upstream) - Hybrid

Fieldpiece Instruments • Full-time • Orange, California, United States • $160,000 - $180,000 / year • 1w ago

Job Details

Level

: Experienced

Job Location

: Orange, CA 92867

Position Type

: Full Time

Education Level

: 4 Year Degree

Travel Percentage

: Up to 25%

Job Category

: Marketing

Fieldpiece Instruments is a thriving team of innovators - committed to pushing boundaries and celebrating curiosity. We’ve been providing HVACR professionals with rugged, feature-rich tools since 1990 and lead the industry in the way we think, work, collaborate, and remain laser-focused on creating products that empower our customers – today and tomorrow.

We’re hiring a Senior Product Marketing Manager for our upstream marketing team to shape the next generation of Fieldpiece hardware, firmware, and software products. In this role, you sit at the intersection of product strategy, market insight, and product definition—owning the discovery work that turns real field problems into clear, actionable product direction. You’ll lead customer-insight-driven product definition for our connected tools and platforms, ensuring we deliver solutions technicians love and businesses rely on.

This upstream role is ideal for someone who thrives on transforming complex technology into clear, compelling customer value. You're energized by time in the field—listening, observing, and uncovering real customer needs—and you naturally bridge strategic thinking with commercialization. With an engineering foundation, hands-on experience with Jobs-to-Be-Done (JTBD) or similar frameworks, and a track record of global product development and successful B2B launches, you bring both technical depth and market insight to everything you do.

Recognized as one of Southern California’s Best Places to Work (2023, 2024 & 2025), we provide a Hire-to-Retire philosophy, hybrid schedule, and a culture of curiosity – a place where you’ll have the support to innovate boldly, grow continuously, and make a tangible impact on an industry that powers everyday life.

What You’ll Do

Shape the Future of our Products

Define and drive category and portfolio strategy across hardware, firmware, and connected software.
Stay deeply connected to the field—spending up to 20% of your time with technicians and distributors—to uncover insights that drive meaningful innovation.
Translate customer insights into clear, actionable product strategies.
Partner with product, engineering, and finance to turn ideas into market-ready solutions.

Lead Go-to-Market Strategy and Launch Execution

Own the go-to-market (GTM) strategy from concept to commercialization.
Develop product positioning, messaging, and launch plans that resonate with every audience—from technicians to distributors – nationally and internationally.
Partner with downstream marketing and sales to create compelling product stories, sales enablement tools, and training programs.
Measure launch performance, adoption, and revenue impact—then use those learnings to guide future strategies.

Drive Business Impact

Build financial models, pricing strategies, and adoption forecasts to guide executive investment decisions.
Identify market opportunities and competitive trends that shape Fieldpiece’s long-term growth.

What You Bring

Bachelor’s degree in engineering, marketing, or a related field (MBA preferred).
10+ years of experience in product marketing or upstream product management in a product-driven industry (hardware, connected devices, or tools).
Proven success bringing technical products to market—from concept to launch to sustained growth.
Hands-on experience applying frameworks like Jobs-to-Be-Done, ethnographic research, or VOC to uncover customer needs.
Strong business acumen with the ability to connect market insights, financial modeling, and strategy.
Exceptional storytelling and communication skills—you turn technical detail into compelling business narratives.
Deep curiosity about emerging technologies and ecosystems.
Collaborative mindset and the ability to align cross-functional teams toward a shared vision.
Ability to travel up to 20%.

At Fieldpiece, we believe great work deserves great rewards. We offer:

Matching 401k up to 4% with immediate vesting.
Excellent medical benefits including an HSA option with monthly contributions.
Supplemental Term Life, Employee Assistance Programs (EAD), Disability, and more.
Hire to Retire philosophy that includes personal career development plans.
Onsite music program with lessons from guitar, piano and voice coaches.
And more!

Our values drive everything we do and our culture.

We are a TRIBE.

Our collective growth starts with individual growth.

We are fully engaged and empowered, collaborating to achieve our common mission.

Our people are central in making Fieldpiece the best place we will work, ever.

We Do The Upfront Homework.

We are prepared before coming together to move forward effectively.

We begin with the end in mind by understanding The Why upfront, visualizing, researching, and acting.

We address obstacles head-on with creativity, grit and tenacity, while having fun along the way.

We deliver the RIGHT STUFF.

We deliver innovative solutions by seeing the world through the eyes of our customers.

Our culture of purposeful critical thinking leads to greatness now, rather than perfection never.

We earn TRUST.

We prove our credibility, reliability, and genuine interest in others to build lasting relationships.

Our tribe, partners, end users, suppliers and channel partners can rely on us to listen, act with integrity, and deliver quality.

We are LEAN.

We never stop searching for a better way.

We get started, fail fast, and move forward.

Our actions deliver valuable results.

We leave our EGO at the door.

We are unconcerned to be judged by the questions we ask.

With humility, we value and pursue ideas and feedback from everyone.

Our personal success is derived from the tribe’s success.

The California base annual salary range for this role is currently $160,000-180,000 plus bonus. Pay scales are determined by role, level, location, and alignment with market data. Individual pay is determined through interviews and an assessment of several factors that that are unique to each candidate, including but not limited to, job-related skills, relevant education and experience, certifications, abilities of the candidate and pay relative to other team members. We can share more information about our bonus program and benefits during the hiring process.

EOE AA M/F/Veteran/Disability