The Company:
VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.
We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.
That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.
Check out our brands:
levoit.com | cosori.com | etekcity.com
The Opportunity:
The Sr. Product Marketing Manager owns key product retail channels and drives category growth in the assigned regions. This role leads cross-functional planning to win at retail by shaping product assortments, pricing architecture, promotional strategies, and sell-in narratives. The role defines commercial strategies for the region, partnering closely with Sales, Creative, and Marketing Execution teams to secure shelf placement, maximize velocity, and elevate in-store performance.
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What you will do at VeSync:
- Strategy
- Lead product assortment strategy across SKUs, bundles, and price bands by channel to maximize velocity and minimize retailer conflict.
- Develop channel strategies that translate consumer insights, retailer dynamics, and competitive data into actionable growth plans.
- Define regional commercial frameworks that guide pricing, promotions, and assortment decisions.
- Commercial
- Execute commercial activities that drive retail success, including assortment planning, channel-specific pricing, promotional guardrails, and retailer line reviews.
- Shape pricing and commercial playbooks that enable Sales and NAMs to win shelf space and increase profitability.
- Drive promotional excellence through budget planning, activation timing, ROI assessments, and in-store optimization.
- Cross-functional Partnerships
- Collaborate with National Account Managers, Creative Services, and Marketing Execution to ensure alignment on sell-in stories, channel activation, and retail growth plans.
- Serve as the primary marketing partner for retail account teams, providing data-driven recommendations and readiness materials.
- Guide cross-functional teams through category and retailer performance insights to inform go-forward strategy.
- Retail Product Assortments
- Review retail SKU productivity and identify gaps or redundancies.
- Define channel-specific product assortments based on performance, shopper insights, and retailer strategy.
- Approve assortment optimization proposals for key accounts and regions.
- Identify Retail Growth Opportunities
- Analyze retail sales trends, category-share shifts, and competitive performance.
- Identify priority growth accounts and new channel expansion opportunities.
- Build business cases to support growth initiatives and retailer-specific programs.
- Retail Product Pricing & Channel Strategy
- Recommend retail pricing tiers to maintain competitive positioning and margin health by working with GTMs, Upstream PMMs, and PMs.
- Develop channel-specific pricing strategies that reflect shopper behavior and retailer requirements.
- Finalize pricing playbooks to guide NAMs, sales teams, and finance teams
- Win Retail Shelf Placement (Sell-In)
- Coordinate sell-in activities with NAMs and Sales leads, providing marketing rationale and category insights.
- Present category recommendations during retail line reviews and strategic business meetings.
- Lead major account sell-in reviews and support Sales in securing premium shelf placement.
- In-Store Commercial Strategy (Sell-Out)
- Review the impact of in-store merchandising, launch displays, and promotional activations.
- Optimize cross-retailer activation to ensure cohesive product communication and velocity uplift.
- Approve sell-out strategy by channel, ensuring consistency with pricing and assortment plans.
- Own All In-Store Promotions & Activities
- Manage retail promotion budgets across key accounts.
- Evaluate activation ROI and make recommendations for optimization.
- Approve annual retail campaign plans including promotions, seasonal activations, and in-store messaging.
- Drive Retail Launch & In-Store Packaging Readiness
- Initiate and lead packaging rollout plans with Creative, Sales, and Operations to ensure timely in-store availability and maintain on shelf competitiveness.
- Confirm on-shelf readiness, including displays, merchandising materials, and packaging transitions.
- Approve final in-store display execution for major launches and seasonal programs.
What you bring to the role:
- Bachelor’s degree in Marketing, Business, or related field
- Up to 8-10 years in product marketing, retail marketing, category management, or channel strategy.
- Strong understanding of retail dynamics including pricing, assortment, merchandising, and promotional levers.
- Demonstrated ability to partner with Sales, especially NAMs, to influence retailers and drive shelf wins.
- Strong analytical skills and high comfort with retail data (POS, syndicated data, retailer dashboards).
- Exceptional communication, storytelling, and cross-functional leadership skills.
Successful Candidate Attributes
- Drives retail velocity and account growth through assortment, pricing, and promotional excellence.
- Builds strong, trusted partnerships with NAMs and Sales teams.
- Operates as the regional commercial strategist, elevating insights into actionable retail plans.
- Ensures consistent in-store presence and competitive on-shelf execution across accounts.
- Influences retailer decisions with compelling, insight-led sell-in stories.
Location:
- This is an on-site, office-based role in Tustin, CA.
Salary:
- Starting at 150K Annually
Perks and Benefits:
- 100% covered Medical/Dental/Vision insurance for employee AND spouse + dependents!
- 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
- Free Gym Membership
- Generous PTO policy + paid holidays
- Life Insurance
- Voluntary Life Insurance
- Disability Insurance
- Critical Illness Coverage
- Accident Insurance
- Healthcare FSA
- Dependent Care FSA
- Travel Assistance Program
- Employee Assistance Program (EAP)
- Fully stocked kitchen
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