Social Media Manager

Mecca Brands • Full-time • Richmond, Virginia, United States • 1w ago

At MECCA, social media is where our community, creativity and brand energy come to life. It’s where customers feel seen, inspired and part of something bigger. As platforms evolve at pace, we stay curious, bold and solutions-focused, always looking for new ways to spark conversation and create MECCA-magic moments.

The role you could play

As our Social Media Manager, you’ll lead the planning, publishing and daily management of MECCA’s organic social channels. You’ll shape how we show up for campaigns, brand moments and always-on storytelling; bringing together creative thinking, platform fluency, operational excellence and a deep love of beauty and community. You will manage a team of specialists, collaborate with content, creators and digital partners, and ensure each post, story and video reflects MECCA’s tone of voice, values and ambition. You’ll support organic-to-commerce pathways and contribute insights that help uplift amplification across paid, creator and cross-channel teams.

What you will bring

This role is for someone who thrives in fast-moving digital environments, brings positive energy to every challenge, and takes pride in delivering work that is crafted, purposeful and customer-obsessed. You’ll play a central role in shaping how we show up across our organic channels and how our community experiences MECCA every day.

You will bring:

3–5 years’ experience managing social media for a brand, ideally within retail, beauty or lifestyle.

Deep working knowledge of Instagram, TikTok, YouTube and platform-native content formats.

Sharp analytical skills; confident reporting on engagement, follower growth, CTR and conversion.

Strong written communication skills and the ability to maintain a consistent, distinctive brand tone.

Experience leading a small team and fostering collaboration, curiosity and constructive feedback.

Comfort with social commerce formats and integrating creator content into organic workflows.

The ability to act with pace, adapt to changing priorities and stay energised in dynamic environments.

Your Life At MECCA

Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn’t be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way!

Some of our other team member benefits include:

Professional development programs and first-class digitised learning offering
Health and well-being initiatives
Reward and recognition programs
Access to bonus and incentive programs
Access to quarterly product allowance
Generous discount to spoil yourselves and your immediate family, as well as a generous product allowance, subject to company policy.

There are also so many other ways in which you’ll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way.

To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca and for all current opportunities, visit http://www.mecca.com.au/careerswww.mecca.com.au/careers

Please note that we will be reviewing applications and commencing recruitment in mid January 2026. In the meantime, we wish you a safe holiday season and can’t wait to review your application in the new year.