Senior Digital Marketing Specialist

Flywire • Full-time • Boston, Massachusetts, United States • $70,000 - $95,000 / year • 16h ago

Company Description

Are you ready to trade your job for a journey? Become a FlyMate!

Passion, excitement & global collaboration are all core to what it means to be a FlyMate. At Flywire, we’re on a mission to deliver the world’s most important and complex payments. We use our Flywire Advantage - the combination of our next-gen payments platform, proprietary payment network and vertical specific software, to help our clients get paid, and help their customers pay with ease - no matter where they are in the world.

What more do we need to truly be unstoppable? Perhaps, that is you!

Who we are: Flywire is a global payments enablement and software company, founded more than a decade ago to solve high-stakes, high-value payments in higher education. We’ve since scaled into new regions and industry verticals and expanded our product offerings to deliver meaningful value to our clients around the world.

Today we support more than 4,800 clients across the global education, healthcare, travel & B2B industries, with diverse payment methods across 240 countries & territories and more than 140 currencies.

With over 1,200 global FlyMates, representing more than 40 nationalities, and in 12 offices world-wide, we’re looking for FlyMates to join the next stage of our journey as we continue to grow.

Job Description

The Opportunity

We’re looking for a forward-thinking and tech-savvy Senior Digital Marketing Specialist to lead the execution and optimization of digital campaigns, web content, and performance marketing — while also identifying and integrating AI technologies to drive efficiency, personalization, and growth. This role blends digital marketing expertise with a passion for innovation, automation, and data-driven decision-making.

Key Responsibilities: Digital Campaigns & Execution

Plan, launch, and manage digital marketing campaigns across paid, owned, and earned channels.
Own the setup and performance of paid media campaigns (Google Ads, LinkedIn, etc.), including targeting, messaging, optimizations and reporting; evaluate and test new channels
Collaborate with vertical teams to strategize on relevant audiences, messaging, and goals

Website & SEO/GEO Management

Manage website content publishing and optimization using our CMS platform and A/B testing tools (Optimizely)
Conduct regular SEO/GEO audits (technical and on-page) and implement enhancements
Optimize site structure, metadata, and content for both user experience and search visibility (SEO and GEO).

AI Integration & Process Innovation

Research, evaluate, and implement AI tools across marketing workflows (e.g., content generation, ad optimization, segmentation, analytics).
Build and maintain AI-assisted automations to improve campaign delivery, reporting, and personalization.
Collaborate with cross-functional teams to test AI solutions in real-world marketing processes and scale successful implementations.

Data Analysis & Reporting

Analyze campaign performance and web analytics to generate actionable insights.
Build dashboards and regular reports using tools like Google Analytics 4, Looker Studio, and AI-driven analytics platforms.
Measure impact of AI initiatives on marketing KPIs and business outcomes.

Qualifications

What we are looking for

4–6 years of experience in digital marketing, marketing operations, or performance marketing.
Hands-on experience with AI or automation tools in a marketing context (e.g., ChatGPT, Claude, Jasper, Zapier).
Proficiency with digital marketing tools: Google Ads, GA4, SEO platforms (Ahrefs, SEMrush), and CMS platforms
Strong understanding of SEO, paid media, analytics, and content workflows.
Ability to synthesize complex data into clear, actionable strategies.
Curiosity, adaptability, and a strong interest in emerging technologies.
This role is based out of our Boston office 2/3 days a week, So please only apply if this location is a suitable commute

Preferred (Nice to Have):

Experience with prompt engineering or training AI models for marketing purposes.
Background in marketing automation platforms (e.g., HubSpot, Marketo).

Additional Information

What We Offer:

Competitive compensation, including Restricted Stock Units
Employee Stock Purchase Plan (ESPP)
Flying Start - Our immersive Global Induction Program
Work with brilliant people that will keep you on your toes, learn more about their journeys by checking out #InsideFlywire on social media
Dynamic & Global Team (we have been collaborating virtually for years!)
Wellbeing Programs (Mental Health, Wellness) with Global FlyMates
Be a meaningful part in our success - every FlyMate makes an impact
Competitive time off including FlyBetter Days to volunteer in a cause you believe in and Digital Disconnect Days!
Great Talent & Development Programs

Submit today and get started!

We are excited to get to know you! Throughout our process you can expect to meet with different FlyMates including the Hiring Manager, Peers on the team, the VP of the department, and a skills assessment. Your Talent Acquisition Partner will walk you through the steps and be your “go-to” person for any questions.

Flywire is an equal opportunity employer. With over 30 nationalities across 12 different offices, and diversity and inclusion at the core of our people agenda, we believe our FlyMates are our greatest asset, and we’re excited to watch our unique culture evolve with each new hire.

Flywire is an equal opportunity employer.

The US base salary range for this full-time position is $ 70,000-$95,000 plus commission, restricted stock units and benefits. Our salary ranges are determined by role, position level, and location. The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and several other factors, including job-related skills, experience, relevant education and training.

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