Since 2011, THE ICONIC has redefined the future of retail in Australia and New Zealand. As the #1 fashion e-commerce destination in the region, our e-commerce platforms provide an inspiring and seamless end-to-end customer experience through our own technology innovations.
THE ICONIC is seeking a Marketing Platform Specialist to join our customer team to drive our brand partnerships and elevate our market presence. You will assist in driving brand partnerships sales strategy, focusing on ICONIC campaigns, media solutions, sponsored products, and paid social initiatives. You will manage relationships with our Marketing Platform clients
What You’ll Do:
- Manage a portfolio of Marketing Platform partners, acting as the day‑to‑day contact for campaign and performance questions.
- Execute business development by increasing brand partners to the marketing platform.
- Support Partnerships Managers in growing Marketing Platform revenue by identifying upsell, cross‑sell and test opportunities for existing and new partners.
- Translate partner objectives into Marketing Platform and paid performance proposals, including basic forecasts and recommended investment levels.
- Build, traffic and optimise Marketing Platform campaigns (set‑up, SKU selection, budgets, bids) to deliver on partner KPIs and commercial targets.
- Monitor performance and provide regular, insight‑led updates to partners and Partnerships Managers, including clear next‑step recommendations.
- Educate partners on Marketing Platform capabilities, positioning the product as a core part of their always‑on and campaign media plans.
- Ensure all recommendations balance partner growth, platform best practice and THE ICONIC’s customer and brand standards.
- Support the launch of new Marketing Platform solutions, including the development of brand facing materials, and collaborating with internal teams to define and refine end to end process workflows
- Own the continuous updating of solution case studies and brand-facing materials ensuring content is accurate, current and aligned with Marketing Platform best practice.
Essential Skills, Knowledge and Experience:
- Strong understanding of digital marketing, paid media and performance metrics.
- Experience using online advertising or retail media platforms and reporting tools.
- Confident working with data; able to turn insights into clear optimisation actions.
- High attention to detail in campaign set‑up, tracking, billing and reporting.
- Excellent written and verbal communication skills.
- Strong organisation and time management; able to handle multiple campaigns.
- Collaborative, team‑oriented, and comfortable in a fast‑paced environment.
- Proficient with Microsoft Office/Google Workspace, CRM and ad platforms.
Life at THE ICONIC
From our ways of working to our growth mindset and sustainable approach, we each add unique value and have an incredible amount of fun doing it! People are our greatest asset and our ICONITE experience is designed to empower you to do your best work. Here’s what to expect when you join THE ICONIC:
- Flexible working. We offer a hybrid and flexible working model so you can do your best work in a way that works for you
- The learning collective. Get your knowledge fix with our learning days and hackathons
- Parents at THE ICONIC. Access to our parental leave program and an extra day off for your kids' first day of school every year
- Birthday leave. Enjoy a paid day off for your birthday and an ICONIC voucher to treat yourself
- Curate your style. No matter what your style is, we have got you covered with our Amazing staff discount and our famous sample sales
- Wellbeing. Access to our discounted gym memberships and wellbeing programs
- People first. Access to our Employee Assistance Program for you and your family
- Volunteer days. Work as a Charity Partner with Thread Together for society and environmental change.
We are committed to providing reasonable arrangements to all individuals participating in our application and interview process, and while performing job functions. If you require any accommodations or adjustments prior to the submission of your application or throughout your interview process, please contact our Talent Acquisition team directly: [email protected]
