beehiiv is the all-in-one newsletter and creator platform powering the next generation of media companies and independent voices. We help creators and businesses launch, grow, and monetize newsletters—now serving tens of thousands of publishers and reaching hundreds of millions of readers monthly. As we approach $25M in ARR and continue to grow more than 100% YoY, our expanded product suite (featuring our ad network, website builder, and paid tiers) positions us for the next stage of hypergrowth.
We’re looking for a Product Marketing Manager (PMM) to drive adoption and establish beehiiv’s market leadership across both our self-serve creator base (PLG) and our largest enterprise customers. This role will own the narrative and go-to-market strategy that positions beehiiv as the operating system for the content economy, defining and leading the category. You’ll work across teams to tell a clear story, grow product adoption, and build systems that drive consistent growth across both segments. Please note that compensation will be dependent on experience.
Ideally, you will have:
- 4-6+ years of experience in product marketing at high-growth SaaS companies, ideally with hybrid GTM models that blend PLG and enterprise.
- Proven success driving adoption and revenue growth for self-serve SaaS products, and partnering with sales to support enterprise expansion.
- Deep understanding of user segmentation, positioning, messaging, and go-to-market strategy for new product launches and feature adoption.
- Experience with performance and lifecycle marketing; comfortable using data to identify growth opportunities and optimize the user journey.
- Strong analytical and storytelling skills, with fluency in key SaaS growth metrics and familiarity with tools like HubSpot, GA4, Customer.io, Figma, and Excel
- History of collaborating cross-functionally with product, growth, and sales teams to drive pipeline, conversion, and customer retention.
- Experience managing or partnering across channels such as content, SEO, partnerships, and community marketing.
What you'll be responsible for:
- Owning product positioning, messaging, and go-to-market strategy across both PLG and enterprise segments.
- Establishing clear value propositions and data-backed customer stories that demonstrate beehiiv’s impact on key growth and revenue metrics for both PLG and enterprise audiences.
- Defining and evolving beehiiv’s narrative as the operating system for the content economy.
- Leading product launches that drive awareness, adoption, and revenue impact.
- Partnering with Product, Sales, and Marketing to align feature development with customer needs and market opportunities.
- Building sales enablement materials and competitive positioning to support enterprise growth.
- Turning customer insights and market trends into actionable strategies that influence roadmap and messaging.
- Developing scalable frameworks to measure and optimize product adoption and engagement.
- Championing beehiiv’s brand as a category creator and thought leader across both creator (PLG) and enterprise audiences.
Why this role might be for you:
- Join a fast-growing start-up and a new team
- High impact and high visibility
- You're autonomous and excited about owning projects
- Excited about new challenges and executing creative solutions
Why this role might not be for you:
- Not a traditional 9-to-5 position
- Need to manage multiple priorities and stakeholders Must be comfortable with rapid iteration and frequent context switching
- High expectations for both speed and quality
- Must navigate complex organizational dynamics
Why beehiiv?
- Bias towards action: Our first impulse is to act. We don’t get bogged down in unnecessary processes or bullsh**t. Perfection is the enemy of progress.
- Ownership mentality: This company is ours. We go the extra mile because that’s what owners do. Every day, people step up to take on tasks outside of their responsibilities and do whatever it takes for us to succeed.
- Building is in our DNA: We are obsessed with improving every aspect of our platform (and ourselves). Whether it’s our product, support, or partnerships, we never stop working to improve it.
- We answer to our users: Nothing matters more than serving our users. If our users fail, we fail.
- Ego comes second, but winning comes first: We put our egos aside to work collaboratively and build something special. It doesn't matter who's idea or who's vision, we're here to create the best outcome. We're here to win.
We'll take care of you:
- Competitive salary
- Stock Options
- Health, Dental, and Vision Insurance
- 401(k) employer match
- Unlimited PTO (mandatory 10 days per year minimum)
- Annual in-person team retreat
- Unlimited book budget
- Monthly Wellness Days (every third Friday of the month!)
