As the Senior Growth Marketing Manager, you will own the strategy, development, and execution of demand-generation programs across our target account universe. You will build and scale our account-based marketing (ABM) motion from the ground up, creating sophisticated, account-specific campaigns that generate awareness, interest, and engagement among health system buyers and decision-makers.
The ideal candidate is a strategic thinker with strong analytical capabilities, creative problem-solving skills, and a proven track record of building and executing successful ABM programs, ideally within B2B healthcare, health-tech or enterprise SaaS environments. You will collaborate closely with the BDR and sales teams to align on account strategy, partner with marketing operations to leverage data and technology, and work with the broader marketing team to ensure cohesive messaging and execution.
This is a high-impact role reporting to the VP of Marketing, with significant potential to grow.
About Regard
Our mission is to bring world-class healthcare to everyone. Regard is an AI-powered Proactive Documentation platform that advances how care is delivered by reviewing all patient data in the EHR to recommend diagnoses and surface clinical evidence. Regard drafts a note even before the physician sees the patient, enabling an approach that gets documentation right at the point of care - we call it Proactive Documentation. This improves quality of care, reduces physician burden, and improves hospital finances. We are excited by challenges, mission-oriented work, and meaningful relationships. We work closely with some of the top health systems in the country and are leading the change that healthcare - one of the largest and most inefficient industries in the world - needs. We want you to join us.
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Responsibilities:
- Develop and execute a comprehensive account-based marketing (ABM) strategy aligned to our ideal customer profile (ICP), target account tiers, and revenue goals
- Leverage intent data, account intelligence platforms (6sense), and firmographic/technographic data to identify in-market accounts and prioritize engagement strategies
- Design and orchestrate multi-touch, multi-channel campaigns, including digital advertising, email nurture, content syndication, events, and webinars, tailored to specific accounts and buying committees
- Partner with sales and BDR teams to align on account selection, penetration strategies, and personalized outreach and outbound approaches for named accounts
- Create account-specific plays and content strategies that address the unique challenges and buying signals of health system stakeholders (e.g., CMIOs, CMOs, CFOs, VP of Rev Cycle, CDI leaders)
- Develop measurement frameworks and dashboards to track program performance, pipeline impact, and ROI; regularly report on key metrics such as account engagement, pipeline generation, conversion rates
- Collaborate with content marketing and product marketing to develop compelling, healthcare-specific assets and value propositions that resonate with target personas
- Stay current on ABM best practices, healthcare industry trends, competitive landscape, and emerging marketing technologies
Minimum Qualifications:
- 5+ years of experience in marketing, including experience in demand generation, growth, or revenue-aligned programs
- 2+ years of experience in B2B account-based marketing, demand generation, or growth marketing
- Deep understanding of ABM platforms (e.g., 6sense, Demandbase, Terminus), newer GTM tools (e.g, Clay, Apollo) marketing automation (Marketo, HubSpot, Pardot), and Salesforce
- Strong analytical skills with experience using data and metrics to drive decision-making and optimize campaigns
- Experience with digital advertising platforms (LinkedIn, Google Ads, programmatic display) and executing coordinated, multi-channel campaigns
Preferred Qualifications:
- Excellent project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment
- Strong communication and collaboration skills, with the ability to work cross-functionally and build relationships with sales, operations, and executive stakeholders
- Creative problem-solver with a track record of developing innovative approaches to break through noise and engage hard-to-reach executives
- Experience marketing to health system executives, with an understanding of healthcare buying committees
- Experience with AI-powered marketing tools and predictive analytics
- Background in digital marketing
Hybrid Work | Location | Work Authorization
- For this role, Regard is currently only considering candidates who are authorized to work in the US without visa sponsorship, and are within the New York City metro area
- Our expectation for this role is to be in the office on Tuesdays and Wednesdays. We may request more frequent in-office work during the onboarding period.
- We will provide relocation assistance to anyone who does not already reside in the NYC metro area
- We prefer hiring people within commuting distance of our NYC office because we value getting together in person regularly
- For those who enjoy working from our Manhattan office on a more regular basis, we offer catered lunches and other fun perks
- Additionally, hybrid employees have the flexibility to work from locations outside of their home office from up to 6 weeks per year
Comp | Perks | Benefits
- Eligible for equity
- 99% employer paid health benefits (Medical, Dental, and Vision) + One Medical subscription
- 18 PTO days/yr + 1 week holiday break
- Annual $750 learning & development stipend
- Company-sponsored team retreat + social events
- A sabbatical program
\n$145,000 - $170,000 a year
At Regard, we carefully consider a wide range of factors when determining compensation, including your skills, qualifications, location, and experience. We expect the base salary range for this position to be $145,000 to $170,000. This is subject to change and may be modified in the future. We encourage all interested candidates to apply.
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Our goal at Regard is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. Regard is proud to be an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws. We celebrate diversity and are proud of our supportive, inclusive workplace.
All candidates must successfully complete a background check as part of the hiring process.
