About Trajan Wealth
With over $2.5B in AUM and AUA, Trajan® Wealth is one of the fastest growing RIA firms in the country, but we are also one of the few firms with a full-service law firm in house; Trajan Estate.
Role Overview
Are you a highly data-minded digital marketer with a passion for lead generation and a proven track record managing large-scale Google Ads and Meta campaigns? Do you thrive in a fast-paced environment where your work directly contributes to quality lead generation and measurable growth?
We are seeking a driven and analytical Digital Marketing Campaign Specialist to execute and optimize paid media strategies across multiple regions and campaign types. This is a unique opportunity to work with an exceptional brand and accelerate your career in a mentorship-heavy environment, growing your skills in advanced lead generation under the guidance of an experienced lead strategist.
Duties and responsibilities
- Campaign Execution & Management: Take ownership of the day-to-day execution, monitoring, and management of Google Ads campaigns and Meta Paid Ads.
- Optimization & Monitoring: Conduct daily performance monitoring and implement tactical optimizations to improve campaign efficiency, quality, and scale across multiple geographic regions.
- Setup & Testing: Be responsible for the end-to-end setup of new campaigns and ad groups. Design and execute rigorous A/B testing (ad copy, landing pages, bidding strategies) to continuously improve KPIs.
- Reporting & Analysis: Generate regular, detailed performance reports focusing on key lead generation metrics (CPL, Conversion Rate, ROI). Translate data insights into actionable recommendations for the Digital Marketing Strategist and Creative Director.
- Strategic Collaboration: Work closely with the Digital Marketing Strategist to execute strategy, contribute to media plans, and ensure paid media initiatives align with overarching business goals.
- Effectively leverage AI: Increase productivity with strategic utilization of LLMs
- Platform Maintenance: Maintain and optimize supporting digital assets, including Google Business Profile (GBP) and review management.
- Tracking Proficiency: Ensure accurate tracking and data integrity across all campaigns, leveraging expertise in Google Tag Manager (GTM).
Qualifications
Required:
- Experience: 3+ years of hands-on experience managing high-budget digital marketing campaigns, with a strong emphasis on lead generation (e.g., Search, Display, Discovery, Video for conversion).
- Google Ads and Meta Proficiency: Deep, proven expertise in all facets of Google Ads campaign and Meta campaign management including YouTube (setup, bidding strategies, keyword research, ad creation, budget pacing, and optimization). Google Ads certifications.
- Data-Minded: Highly analytical with the ability to interpret complex performance data, identify trends, and make data-driven decisions quickly and autonomously.
- Collaboration: Excellent communication skills and a team-player attitude, ready to execute strategy and contribute constructively to a dynamic marketing team.
- Bonus Skills (Preferred):
- Familiarity with managing and optimizing Google Business Profile (GBP).
- Experience with Google Tag Manager (GTM) setup and troubleshooting.
- Prior experience managing campaigns across multiple distinct geographical regions.
- Experience with regulatory compliance a plus
Preferred:
- Bachelor's degree in marketing, business, or a related field.
- Experience in digital media-related roles within the financial services industry.
- Familiarity with Creatio, Salesforce, Hubspot, or similar CRM platforms.
- Proficiency in project management tools and processes.
Benefits/ Working conditions
- This position would be onsite 5 days a week at our corporate office in Scottsdale, AZ.
- Competitive compensation package, depending on experience
- Monthly bonus
- 401k with matching component up 13%
- United Healthcare PPO Medical employee coverage paid by Company
- Delta Dental PPO, United Healthcare Vision, Short Term, Long Term, Life Insurance and many more voluntary options available
- Generous holidays and PTO
Why Join Our Team
- Mentorship & Growth: This role is designed for growth. You will receive extensive, structured mentorship from an experienced lead strategist focused on accelerating your skills in high-level digital strategy and advanced lead generation techniques.
- Impact: Manage significant ad spend for an exceptional brand in a challenging industry, seeing the direct impact of your optimizations by increasing ROI and creating quality leads for your team.
- Exciting Scope: Work on diverse campaign types and tackle the complexity of multi-regional marketing, offering continuous learning opportunities.
- Culture: Join a collaborative, supportive, and data-centric marketing team.
If you are ready to take your Google Ads and lead generation skills to the next level and manage campaigns at a major scale, we encourage you to apply!
