DRAFT Head of Growth

Open • Full-time • Los Angeles, California, United States • 2d ago

About Open

Present, together.

Our mission is two simple words. Open is a modern studio designing a new way to practice wellbeing. We combine our hybrid methodology with a social and engaging platform to make mindfulness achievable for all. We engage the senses with music, sound, breath, and movement to create inspiring and meaningful shared experiences on and offline. We are design oriented, inspired by art, and promote the power of the direct experience. We envision a world where everyone, everywhere, Opens everyday.

Based in Venice, our team is committed to creating a driven and diverse company with ambitious people from a wide range of backgrounds. We are looking for people with a strong sense for exceptional products, a keen eye for detail, and an aptitude for learning new technologies. Most importantly, we’re looking for people who are enthusiastic about working with a dynamic group of people to build the future of wellness.

We're currently focused on streaming immersive classes through our digital platform from our studios in San Francisco and Venice to a growing global audience. Open is supported by Founders Fund (Keith Rabois), Susa, LVMH (Miyuki Matsumoto), Coatue (Arielle Zuckerberg), Slow, SV Angel, Maveron, Jack Dorsey, Adrian Aoun, Ben Rubin (Houseparty), and more.

Role Description

We’re looking for a Head of Growth Marketing to design and lead our paid and organic growth strategies, across both acquisition and retention. Reporting directly to the CEO, you’ll play a pivotal role in scaling Open, with the chance to build much from scratch and shape the company’s trajectory. This is a strategic role that also requires rolling up your sleeves and driving execution. This role will be based in LA hybrid. Open to remote.

What You'll Do

Responsibilities

Define, own, and execute a long-term growth marketing strategy
Drive rapid customer growth through full ownership of all digital channels (Paid Social, Paid Search, Affiliates, Organic Social, Email/Push) and offline levers (brand partnerships, etc.), including hands-on management of at least one paid UA channel
Establish marketing attribution models and build MMM from scratch to guide spend decisions
Define KPIs for the growth function, ensuring accountability and transparency to the full org
Set and run a rigorous testing framework across new and existing channels to quickly identify profitability and scale what works
Manage and optimize budgets, ROI, and business cases, with clear reporting, implementation, and learnings
Build an in-house creative factory to deliver high-volume creatives while collaborating with external agencies
Partner with product and R&D to identify, prioritize, and deliver growth initiatives
Build, lead, and mentor a high-performing growth team with strong ownership and a culture of execution

What drives success for this role

Facilitate weekly business reviews to track and report on key financial and operational KPIs for both business segments (digital subscription and brick-and-mortar), as well as the overall financial performance of the business
Perform detailed financial analysis to evaluate profitability, customer acquisition, retention, and lifetime value (LTV) of digital and physical customers.
Analyze cost structures and suggest ways to improve efficiency and profitability

Cross-Functional Collaboration

Work closely with the leadership team to assess the financial implications of strategic decisions, such as new market expansion, product development, pricing strategies, and capital expenditures
Collaborate with pod leaders to align financial goals with day-to-day business activities, ensuring resource allocation aligns with growth objectives

What you'll bring

Bachelor’s degree in Finance, Accounting, Economics, or a related field; MBA, CPA or CFA is a plus
6-8 years of experience in FP&A, finance, or business strategy, with at least 3 years in a senior FP&A role at a startup or high-growth company
Strong experience in financial modeling, forecasting, and budgeting, particularly in subscription-based and/or brick-and-mortar businesses
Advanced proficiency with financial software/tools (e.g. Excel, Google Sheets, Quickbooks) and business intelligence platforms
Ability to thrive in a fast-paced, dynamic environment with changing priorities
Strong communication, collaboration, and interpersonal skills, with a solution-oriented mindset

Benefits

Healthcare (health, dental, vision) Flexible PTOAccess to all Open classes (in person & virtually) Autonomy, Ownership, Equity