Director, Global Digital Marketing - Ethos

2K • Full-time • Los Angeles, California, United States • $176,600 - $261,380 / year • 22h ago

Who We Are

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios are responsible for developing 2K’s portfolio of world-class games across multiple platforms, including Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers, and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California, and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need

The Director of Digital Marketing Strategy will lead the design and delivery of an integrated digital ecosystem that connects the game, brand, and player experience across all touch points: in-game, out-of-game, and everywhere players discover, engage, and return.

In a live service, F2P environment, the digital journey is the product as much as the gameplay itself. This role is responsible for defining and orchestrating the digital infrastructure, channels, systems, and player-facing experiences that drive retention, engagement, community depth, and long-term brand connection.

This role is equal parts strategic architect, systems thinker, and cross-functional integrator. You will work across marketing, product, live ops, data, platform, and creative to build experiences that scale with the IP from Alpha through launch and into live service.

This role exists to operationalize the long-term vision of our live service ecosystem.

What You Will Do

Digital Ecosystem Strategy

Own the strategic roadmap for digital channels (website, app, player portal, landing pages, etc.) across lifecycle from awareness to retention.
Ensure seamless integration between game, digital touchpoints, and live service updates.
Define how digital platforms support seasonal content drops, community campaigns, live ops, and monetization beats.

Experience Design & Channel Planning:

Orchestrate the connected player journey across web, community, email/CRM, social, and in-game overlays.
Partner with UX, platform, and tech teams to align CMS, CDP, CRM, and identity systems around player behaviors and lifecycle moments.
Define how players transition between gameplay, community, content, and support and how the brand shows up in each.

Live Service Integration

Partner with Live Ops, Product, and Publishing teams to translate in-game events and features into high-impact digital experiences.
Develop frameworks for content surfacing, event visibility, and ongoing player engagement through digital tools.

GTM Phase Alignment & Integration

Build and own the integrated roadmap from Private Alpha to Beta to Launch.
Define phase-specific objectives, success metrics, and operating models.
Ensure each milestone unlocks the next through validated learning
Define testable “Experience Slices” at each phase that bring together gameplay systems, community loops, progression arcs, and comms beats.
Collaborate with cross-functional teams to align feature readiness with campaignable, player-first experiences.
Facilitate alignment rituals (roadmap reviews, experience syncs, etc.) to ensure everyone’s building toward the same outcome.

Technology & Platforms

Evaluate, collaborate and implement digital tools/platforms to power CMS, A/B testing, player segmentation, and campaign personalization.
Collaborate with engineering and UX teams to ensure digital surfaces are optimized for scale and usability.

Cross-Functional Collaboration

Partner with Creative, Comms, Community, and UA to align messaging, campaigns, and digital activation plans.
Support brand storytelling and content delivery in owned digital channels.

Player-Centric Innovation

Stay ahead of free-to-play and live service digital trends.
Introduce new ways to engage players outside the game like onboarding experiences, meta progress tracking, interactive lore hubs, etc.

Cross-Functional Leadership & Culture

Serve as the central orchestrator across marketing, product, dev, community, analytics, and operations.
Build shared rituals, language, and planning frameworks that drive accountability and reduce fragmentation.
Help senior leadership see the system, not just the parts and make informed bets accordingly.

What Will Make You a Great Fit

10+ years in FTP, live service, digital strategy, product strategy, or platform strategy roles at a global tech company, cloud platform, or high-growth startup.
Deep understanding of platform business models and multi-sided ecosystems (e.g., developers, partners, creators).
Experience aligning digital strategy with hardware/software/infrastructure product cycles.
Proven success building roadmaps and experiences at the intersection of data, design, product, and GTM.
Exceptional executive communication and cross-functional leadership skills.

The pay range for this position in California at the start of employment is expected to be between $176,600 and $261,380 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

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Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.