Job Summary:
The Associate Paid Media Manager is responsible for managing and optimizing paid media campaigns across digital and traditional channels, including OOH, radio, and TV. This role combines strategic oversight with hands-on execution to drive customer acquisition, boost brand awareness, and maximize return on ad spend (ROAS). The ideal candidate will have a proven history of directly managing digital advertising campaigns, creating or overseeing content, and collaborating with vendors to ensure seamless execution across all platforms.
This position focuses on managing spend, reconciling budgets, and ensuring campaigns deliver measurable results. The Associate Manager will also oversee vendor relationships for both digital and traditional media, including OOH, radio, and TV, ensuring accountability and performance. By leveraging data-driven insights and collaborating with cross-functional teams, this role ensures campaigns are effective, targeted, and aligned with broader marketing strategies.
Responsibilities & Duties:
- The role focuses on planning, executing, and optimizing paid media campaigns across multiple channels (digital, social, search, display, video, OOH, radio, TV). Key responsibilities include:
- Media Strategy & Execution: Develop strategies, manage campaigns on platforms like Google Ads, Facebook, LinkedIn, and ensure alignment with brand and business goals.
- Vendor Management: Maintain vendor relationships, negotiate rates, and monitor performance.
- Budget & Reporting: Manage ad spend, reconcile budgets, and implement measurement frameworks (KPIs, ROI, attribution).
- Performance Optimization: Analyze campaign data, adjust bids, refine targeting, and conduct A/B testing.
- Creative Collaboration: Work with creative teams for ad copy, visuals, and landing pages.
- Campaign Integration: Coordinate cross-channel efforts and testing strategies.
- Cross-Functional Collaboration: Align media execution with CRM and broader marketing strategies.
Requirements:
- 3–5 years of experience in paid media, media strategy, performance marketing, or integrated marketing roles.
- Proven history of directly managing digital advertising campaigns and creating or overseeing content for those campaigns.
- Hands-on experience managing multi-channel media campaigns, including OOH, radio, and TV ad buying.
- Strong understanding of digital media metrics (CTR, CVR, CPA, CAC, ROI) and performance dashboards.
- Proficient with platforms such as Google Ads, Meta, LinkedIn, DSPs, GA4, and analytics tools like Power BI or Tableau.
- Familiarity with CRM platforms (e.g., Salesforce, Klaviyo, Iterable, or HubSpot) and their integration with media targeting.
- Excellent project management, organizational, and communication skills.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
To view our competitive benefits, click here!
Joining Nsight:
Our family of companies provides complete telecommunications services, including wireless and fiber-based services to residential and business customers, along with tower erection and maintenance services in Wisconsin and Michigan’s Upper Peninsula. Our commitment to customer service, local philanthropic efforts and green initiatives makes us an employer of choice in the state of Wisconsin. We like to hire people looking to grow with an organization and those who are excited about the ever-changing telecommunications industry.
Nsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. This is a drug-free workplace.
If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to the Recruiting Manager at [email protected].
