Product Marketing Engineer

Keysight Technologies • Full-time • Austin, Texas, United States • 1d ago

Overview

Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.

Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.

Responsibilities

We are looking for a Portfolio Marketing Engineer with strong technical depth and a disciplined approach to portfolio marketing. You should be able to quickly learn new technologies, articulate customer value with clarity, and create content and programs that resonate with engineering buyers and decision-makers.

As part of Keysight’s Portfolio Marketing team, you can work remotely from anywhere in Canada. This role focuses on three core areas:

1. Define strategy for global campaigns You will lead the strategy, planning, and execution of global marketing campaigns for Keysight’s solutions. This includes creating high-quality content—messaging, white papers, use cases, eBooks, demos, videos, and webinars—that highlights both new product introductions and established solutions. Your work will connect customer application challenges and Keysight’s unique technical advantages.

2. Execute high-impact programs with cross-functional teams You will collaborate with global campaign teams, product management, and dedicated marcom resources to design programs that grow and influence your target audiences. Your goal is to drive awareness, engagement, and high-quality pipeline for Keysight’s solutions.

3. Measure impact and continuously optimize You will ensure your campaigns align with Keysight’s communication channels and brand standards. You will monitor program performance, analyze audience behavior, and optimize content and tactics to meet measurable goals. You will have access to a full set of creative and operational resources, including designers, branding, email, and content experts, to help you execute at scale.

We are looking for someone who brings initiative, curiosity, and a willingness to challenge assumptions to raise the bar for the entire team.

Qualifications

Bachelor’s degree in Electrical Engineering or equivalent
2–3+ years of product marketing experience
3+ years of experience developing technical or product marketing content and programs
Experience building global marketing programs with defined KPIs and measurable outcomes
Ability to distill complex concepts into clear, structured, and actionable plans
Excellent writing skills with a focus on clarity, accuracy, and customer value
Strong analytical abilities: experience with Eloqua, Domo, or similar tools is a plus
Experience developing solution-oriented marketing assets (messaging, white papers, eBooks, videos, webinars, etc.)
Successful track record working with global and cross-functional teams

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