Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs.
The Impact You Will Make:
As a Content Marketing Manager, you will shape how students discover, understand, and connect with our university partners and their programs. Your work will directly influence student recruitment by creating content that is accurate, inspiring, and easy to find across digital channels. You’ll elevate the visibility of Risepoint partners, strengthen partner brand storytelling, and ensure students have the information and motivation to make confident decisions about their future.
What You Will Do:
- Content planning and execution: Implement a comprehensive content strategy that aligns with partner objectives and student recruitment goals, managing the end-to-end content pipeline, including planning, content calendar management, workflow coordination, and collaboration across internal teams and external vendors.
- Content creation and storytelling: Produce high-quality, engaging digital content across multiple formats, including programme pages, blogs, landing pages, paid advertising copy, social content, video scripts, and student and alumni stories stories to build authenticity, trust, and engagement across programmes and partners.
- SEO / AEO and performance optimisation: Work with the digital experience team to implement SEO/AEO best practice, through keyword research, on-page optimisation, content structuring, and regular performance monitoring to improve programme
- Collaboration: Collaborate with UK/EMEA senior product marketing managers and creative teams to produce cohesive storytelling and on-brand messaging across all partner content, while ensuring all content reflects the voice, values, and quality of both Risepoint and its university partners.
- AI enablement and content operations: Participate in AI-enabled content initiatives, led by the Risepoint digital experience team, by piloting tools, developing best practice, and supporting better content efficiency and quality across UK and EMEA marketing, driving organic growth, conversion, and improved ROI.
- Research: Working with the director and senior product managers in UK/EMEA marketing, conduct research to support new programme launches, analyse market and search demand, inform content positioning, and help to shape the Risepoint UK portfolio.
What Success Looks Like:
- Content Planning and Delivery: Implement a clear, data-informed content strategy across our portfolio of partners that drives measurable improvements in organic traffic, search visibility, and student conversions, contributing to measurable growth in student recruitment and brand visibility.
- Content Production: Deliver high-quality, engaging content consistently across channels, aligned with partner needs and recruitment priorities.
- Collaboration: Strong collaboration within the UK/EMEA team, across central Risepoint marketing services, and with our network of creative agencies and vendors, resulting in more effective campaign
How Impact Will be Measured in the First Year:
- Partner and programme growth: Growth in organic search performance across all EMEA partners and programmes (visibility, rankings, impressions, and traffic).
- Content Performance: Improved efficiency, higher engagement and conversion rates across high-priority programme pages and campaign assets
- Implementation: Successful delivery of the content strategy and roadmap for key partners and portfolios, leading to improved performance across organic channels.
Experience That Matters Most:
- 4+ years of experience in digital marketing content management, content writing, or copywriting, ideally within education, edtech, or a related sector.
- Proven capability in planning and delivering content across multiple formats, including managing content calendars, workflows, and multi-brand storytelling
- Skilled in using analytics and SEO tools (e.g, Google Analytics, SEMrush) and interpreting data to inform actionable content recommendations and briefs
- Excellent written and verbal communication skills, with strong attention to detail and the ability to collaborate effectively in a fast-paced, cross-functional environment
Experience That's Great To Have:
- Familiarity with student recruitment circles, university marketing processes, and international education markets
- Experience guiding or and briefing freelances, content specialists, or agencies to deliver consistent and effective content
- Working knowledge of CMS platforms, digital content workflows, and best practice for maintaining accurate and high-quality web content
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Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce
This role is eligible for comprehensive benefits
Personal and Professional Development:
- Continuous Professional and Leadership Development Programs
- Tuition Reimbursement for employees and their dependents
