About AMB Sports & Entertainment Group
AMB Sports & Entertainment Group is a subsidiary of AMB Group, LLC and is comprised of the Atlanta Falcons Football Club, LLC, The Atlanta New Stadium Project, and Atlanta’s Major League Soccer team, Atlanta United FC.
Position Summary
Atlanta United is seeking a Manager of Brand Marketing to drive strategy on integrated marketing campaigns. The role will require a thought leader and excellent collaborator who can understand how functions come together to bring initiatives to life, both in-venue and in-market. This person will lead the execution of integrated marketing campaigns, drive fan engagement, develop compelling storytelling, and ultimately position Atlanta United as the epicenter for soccer in North America.
Reporting to the Senior Manager, Brand Marketing & Fan Engagement, this position will sit within the Integrated Marketing department of the club and ensure brand consistency in execution across integrated marketing campaigns. The ideal candidate will be passionate about storytelling, soccer, culture and will serve as a key contributor in maintaining alignment and integration across departments to drive and grow fandom and support the club’s connection to the city of Atlanta.
Roles and Responsibilities
- Collaborate with the Integrated Marketing department along with cross-functional teams, including Retail, Media Production, Ticketing, Corporate Partnerships, Creative, Communications, Shared Services, and more, to drive alignment with the broader marketing vision and business goals.
- Execute and drive forward strategic and integrated campaigns through consistent execution among channels, including but not limited to email, web, social, retail, events, comms, digital advertising, paid media, SMS, and more.
- Assist in retail execution and storytelling from ideation to production to launch, including product creation, creative photoshoots, digital strategy and asset distribution.
- Work cross-functionally to support bringing physical events and initiatives to life in the digital space and on club platforms.
- Work closely with creative and copywriting teams to apply language and brand guides across all club channels, including website content, social media posts, email, in-stadium, and other marketing materials.
- Support in strengthening fan touchpoints, optimizing existing media channels, and growing the scale and efficiency of Integrated Marketing efforts to drive revenue and increase fan engagement.
- Conduct market research to identify trends and opportunities to implement best practices among marketing and communication efforts.
- Assist in influencer and catalyst marketing efforts to develop meaningful relationships and amplify the Atlanta United brand across culture and the entertainment landscape.
- Maintain and uphold the Atlanta United brand identity in all integrated marketing efforts.
Qualifications, Skills, and Education Requirements
- Bachelor’s degree or equivalent training or experience required.
- 4+ years of experience in marketing, digital media, communications, or related field, ideally within sports, entertainment, and/or agency
- Excellent writing and proof-reading skills, including superior attention to detail.
- Previous experience working for an entertainment or sports brand; working with celebrities, talent, or athletes.
- Must be willing to work flexible hours, including evenings and weekends, to accommodate matchdays and special events.
- Familiarity with digital marketing KPIs and use their findings for communication and campaign planning.
- Strong interpersonal and relationship-building skills, experience in dealing with multiple and diverse internal stakeholders, and interacting with business partners.
- Knowledge and passion for sports, specifically Major League Soccer, and an understanding of the Atlanta United fan base and market is a plus
- Knowledge of:
Microsoft Office Suite
Adobe Suite – Photoshop, Premiere, InDesign, After Effects
Social Platforms – Facebook, X.com, Instagram, TikTok, YouTube
