Head of Influencer Marketing
Department: 77-893 - Subscription - Digital Acquisition Media
Employment Type: Permanent - Full Time
Location: UK - London
Description
Why join DAZN:
Joining DAZN means being part of a cutting-edge sports streaming company in a vibrant tech hub. You’ll work alongside passionate, talented professionals on innovative projects that reach millions of fans worldwide. Our offers a dynamic work environment with a great balance of career growth and lifestyle. If you’re excited about shaping the future of live and on-demand sports entertainment, DAZN is the perfect place to make your mark and grow your career.
Overview of role:
As Head of Influencer Marketing at DAZN, you will lead a centralised influencer marketing function, responsible for setting global strategy, developing best practices, and enabling regional teams to deliver impactful, locally relevant creator campaigns. Operating in a hybrid central model, you’ll create scalable frameworks, build strategic partnerships, and provide hands-on support for priority initiatives and markets. You will work cross-functionally with regional marketing teams, content, and social leads to embed influencer marketing across the customer journey — from awareness and activation to loyalty and advocacy. This is a strategic leadership role at the intersection of brand, culture, and content.
What You'll Be Doing:
- Deliver on DAZN’s global influencer marketing strategy across performance, brand, and fan engagement objectives
- Build and maintain a central operating model that empowers regional teams through frameworks, guidelines, and toolkits
- Deliver the model which will standardise best practices for creator selection, contracting, briefing, activation, and measurement
- Act as a strategic partner to regional teams — providing support, approvals, and quality control on major campaigns
- Lead global influencer activations for key rights, partnerships, and brand moments
- Build and manage a central creator CRM and platform ecosystem for visibility and reporting
- Foster relationships with talent agencies, platforms, and tech partners to drive global collaboration and innovation
- Lead influencer marketing budget planning, tracking, and reporting at a central level
- Develop and lead a small high-impact central team, while working closely with dotted-line regional leads.
What You'll Bring:
- Extensive experience leading influencer marketing strategies in a central or global capacity
- Strong understanding of regional market dynamics and how to scale influence programs across multiple geographies
- Experience building playbooks, frameworks, and central toolkits for use by local teams
- Deep knowledge of creator platforms (TikTok, Instagram, YouTube, Twitch) and creator marketing tools (e.g., CreatorIQ, Traackr, Upfluence)
- Track record of leading successful campaigns in partnership with influencers, athletes, or public figures
- Strong stakeholder management skills across marketing, legal, commercial, and comms
- Skilled at analysing performance and delivering insights that drive continuous improvement
- Passion for sport, digital culture, and creating fan-first content experiences.
Benefits
Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.
