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Marketing Operations & Automation Manager

Glidewell Dental • Full-time • Irvine, California, United States • $93,000 - $110,000 / year • 1m ago

Essential Functions

Help lead projects that position our marketing systems at the center of the ecosystem, integrating the broader tech stack to ensure a seamless flow of campaign and lead data into measurable insights that drive revenue attribution and optimization.
Owns and evolves marketing workflows and system integrations across Workfront, CRM, AEM, Email Service Providers, Tableau, and other related systems.
Evaluates, implements, and optimizes marketing tools and workflows to maximize productivity, ensuring processes are efficient, effective, and synergistic across delivery channels.
Partners with product managers, email and web teams, and others to manage intake, prioritization, and capacity planning.
Ensures data from external marketing partners is captured, analyzed, and actively optimized to drive measurable revenue growth and improve marketing ROI.
Drives governance processes across channels and vendors to ensure consistency in taxonomy, process compliance, and data integrity.
Supports executive stakeholders by fielding requests, providing project insights, communicating updates, and serves as the point of contact.
Coordinates the end-to-end marketing cadence through the automation and management of integrated campaign calendars.
Communicates regularly with appropriate stakeholders to set expectations and remain in alignment with the status of initiatives.
Identifies and addresses operational roadblocks or deficiencies to mitigate risks and ensure alignment with company goals.
Develops and maintains marketing automation workflows that connect marketing efforts to CRM, Workfront, Email Provider Systems, GA4, Tableau, AEM, and other platforms.
Partners with developers or IT when needed to enable system enhancements or troubleshoot automation flows.
Supports scalable testing and QA of marketing workflows, including URL builders, data tagging, landing page, form routing, and nurture sequences.
Acts as a power user and internal consultant for Workfront, Tableau, and marketing’s broader tool ecosystem.
Works cross-functionally to connect marketing activities with performance outcomes (ROI, attribution, velocity).
Monitors campaign lifecycle performance and identifies areas for optimization.
Creates documentation and toolkits to reinforce adoption of best practices across marketing channels.
Establishes, maintains, and improves standardized operating procedures (SOPs) for marketing processes across product lines and entities, promoting consistency and quality.
Designs SOPs for managing campaign metadata and automation triggers such as form completions, campaign launches, and lead scoring.
Creates and enforces SOPs for campaign setup such as tagging, UTM structure, asset routing, tracking, and reporting.
Identifies, creates, implements, and conducts comprehensive training programs on marketing best practices, technologies, and workflows to ensure department is proficient in marketing systems and tools.
Develops and leads training sessions to onboard teams onto new tools, processes, or SOPs.
Ensures the department effectively utilizes new software features by conducting ongoing training forums.
Fosters a culture of continuous learning and improvement by encouraging departments to stay informed of program releases and updates.
Partners with finance to align budget tracking with campaign planning and reporting.
Tracks expenditures and budget performance, providing insights into budget variances and cost-saving opportunities. Assists management in generating and auditing department budget reports for consistency and accuracy.
Manages and prioritizes department resources and work assignments, ensuring optimal workload distribution and collaboration to achieve operational and departmental objectives.
Advises management on organizational structure and resource allocation to maximize content production quality and return on investment (ROI).
Interfaces with internal and external customers on any process-related matters, as needed.
Perform other related duties and projects as business needs require, at the direction of management.

Education and Experience:

Bachelor’s Degree in Business, Marketing, Communications, Information Systems, or related field preferred.
Minimum five (5) years in Marketing Operations, Digital Marketing, Marketing Automation or relevant experience.
Prior experience working with tools such as Workfront, Tableau, Email Service Providers, CRM systems, AEM, GA4, and tagging platforms, required.
Prior experience building and maintaining automated campaign workflows or integrations, required.
Prior experience working with campaign tagging frameworks (UTMs), lead source attribution, and cross-platform data mapping, required.
Prior experience with marketing CMS platforms like Adobe Experience Manager (AEM), preferred.
Prior experience with structured data formats (e.g. JSON, XML, etc.) and campaign taxonomy best practices, preferred.

Pay Range: $93,000.00 - 110,000/yr