Marketing Operations Manager

Watsco • Full-time • Lansing, Illinois, United States • 13h ago

Marketing Operations Manager

Overview

The Marketing Operations Manager schedules, executes, and coordinates marketing projects to enhance branding, dealer success, and cross-brand collaboration. They manage project phases—from scheduling planning through delivery—while overseeing and tracking, cross-functional partners, and vendors, ensuring alignment with business objectives and budgets.

Key Responsibilities

Project Management

Define project scope, goals, metrics, timelines, and deliverables in collaboration with stakeholders and marketing team
Develop budgets and timelines; estimate required resources
Execute projects within scope and budget
Manage project management tools (Monday.com) and maintain accurate tracking
Deliver regular progress reports and conduct post-mortems to identify lessons learned
Evaluate and implement emerging digital tools, automation, and integrations

Assess and manage marketing platforms and complex vendor relationships
Pilot and launch new technologies with internal stakeholders for seamless adoption

Cross-Functional Collaboration

Communicate project elements clearly to internal teams
Foster alignment between Sales, Marketing, and cross-brand teams

Analysis & Reporting

Track and report on KPIs, ROI, and project performance
Manage budget spend and performance metrics for promotions and programs
Collect and report on market research, competitive analysis, and dealer program data

Operations

Manage dealer databases and marketing throughput
Assist in identifying value propositions for key programs

Required Qualifications

Experience

5+ years in B2B marketing (product launches, sales enablement, branding, analytics)
Proven project management success with strategic initiatives
Experience analyzing data, managing KPIs, developing reporting and technology integrations
Knowledge of dealer networks and branding strategies

Technical Skills

Advanced Microsoft Office proficiency (Excel, Word, PowerPoint)
Project management platform experience (Monday.com or similar)
Marketing platform and data analysis capability

Competencies

Excellent communication (verbal, written, presentation) across all organizational levels
Strong analytical, problem-solving, and creative thinking
Ability to manage multiple projects simultaneously with attention to detail
Cross-functional leadership and relationship-building skills
Adaptability, reliability, and negotiation ability

Qualifications

5+ years in B2B marketing (product launches, sales enablement, branding, analytics)
Proven project management success with strategic initiatives
Experience analyzing data, managing KPIs, developing reporting and technology integrations
Knowledge of dealer networks and branding strategies