Description
Job Summary
The Digital Marketing Account Manager thrives on driving results and delivering an exceptional client experience by turning clients into long-term partners through authentic relationships and strategic support. At ProSites, client success is our top priority—and we empower our team to make that success tangible. In this role, you will not only manage client relationships but also play a key part in the execution and optimization of digital marketing strategies. You are constantly identifying and cultivating business growth opportunities while ensuring high levels of satisfaction. You bring a deep understanding of digital marketing best practices and can translate performance data into actionable insights that help clients succeed online.
Responsibilities:
- Establish trust and develop strategic partnerships with clients.
- Define client success benchmarks, KPIs, and digital performance goals—developing collaborative plans to achieve them.
- Act as a digital marketing advisor to your clients, providing leadership, insights, and data-backed guidance related to SEO, paid advertising, website performance, and content strategies.
- Proactively identify risks, underperformance trends, or market shifts in the client’s digital ecosystem and recommend adjustments to campaigns or services.
- Review and interpret marketing performance reports to ensure alignment with client goals and clearly communicate results and next steps.
- Ensure contracts, scopes of work, and strategic agreements reflect accurate services and digital objectives.
- Maintain high levels of client satisfaction through consistent communication, results tracking, and expectation management.
- Own the client relationship across internal teams and ensure coordination among departments (SEO, SEM, social media, content, etc.).
- Collaborate with digital specialists to recommend service enhancements or upsells that align with client business goals.
- Monitor and respond to digital KPIs (e.g., traffic, lead quality, conversions, CTR) and offer proactive optimizations.
- Maintain detailed documentation of all client communications, service activities, and strategic touchpoints in internal systems (e.g., Salesforce).
- Demonstrate a high level of accountability for client outcomes and retention.
- Contribute to client retention strategies by recognizing behavioral triggers and advocating for proactive engagement.
- Perform other duties as assigned by management.
Requirements:
- 3+ years of proven experience in account management, with a strong track record in client retention and growth.
- 2+ years of experience in digital marketing strategy or campaign management, preferably in an agency environment.
- Familiarity with SEO, PPC, social media marketing, Google Analytics, email campaigns, and performance reporting.
- Highly organized, detail-oriented, and able to manage multiple client accounts simultaneously.
- Excellent written and verbal communication skills with the ability to translate digital performance into client-friendly language.
- Entrepreneurial, proactive, and client-centric mindset.
- Ability to work well under pressure in a fast-paced, high-volume environment.
- Team player who collaborates effectively across digital and creative departments.
- Strong proficiency in Salesforce, including managing accounts, projects, tasks, and reports.
Physical/Mental Requirements for the Job:
- Prolonged periods of sedentary movement.
- May be requested to work overtime and weekends if deemed necessary.
- Must be able to lift at least 20 pounds.
- Certain management positions might be required to occasional travel.
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employee(s) will be required to follow any other job- related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.
All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbent(s) will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities.
