Insomniac - Merchandise & Content Marketing Strategist

Insomniac Events • Full-time • Calabasas, California, United States • $70,000 - $85,000 / year • 1w ago

Job Summary:

WHO ARE YOU? Do you enjoy dance music & fashion? Do you excel at marketing and strategy? Then you’re in luck! We are looking for a highly motivated self-starter who embodies both a passion for dance & fashion cultures with a love of the marketing space. Is this you? Read on…

WHO ARE WE? Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority.

Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.

THE ROLE The Merchandise & Content Marketing Strategist is responsible for developing and executing marketing campaigns that support both product launches and broader Insomniac content initiatives. Sitting within the Product Team, this role builds Insomniac’s content plan, collaborates with Records, Radio, Festivals, and Brand Strategy, and helps bring artist stories, music releases, and cultural moments to life. They lead content distribution across digital channels, support merch go-to-market efforts, and ensure campaigns are delivered on time, on brand, and with measurable results. This role requires a mix of creative thinking, strong project management, and a passion for music and entertainment culture. This role reports to the Head of Fashion & Apparel. This position will be fully in office.

Responsibilities

Support product marketing and build creative campaigns for product releases
Develop cross-functional content plans in partnership with Records, Radio, and Festival teams
Create editorial-style content concepts for artist stories, music releases, and brand initiatives
Execute multi-channel digital marketing strategies across social, email, and web
Coordinate campaign timelines, assets, and budgets with internal teams and vendors
Analyze performance metrics and optimize future content and campaign decisions
Stay up to date on music, culture, and digital trends relevant to Insomniac audiences
Train and provide support in onboarding team members, clients, vendors and partners when needed
All other projects and initiatives as identified

Qualifications

Bachelor’s degree in Marketing, Communications, or related field
3+ years of marketing experience in ecommerce, entertainment, music, media, or event-driven environments
Strong experience building multi-channel marketing plans across social, digital, and editorial formats
Demonstrated ability to think creatively and conceptually- beyond transactional marketing
Proven success managing multiple cross-functional teams, partners, and campaign timelines
Solid understanding of digital platforms, analytics tools, SEO/SEM, content performance metrics, CRM systems, and emerging media
Experience interpreting data to shape creative strategy and inform content decisions
Highly organized, detail-oriented, and able to execute operational pieces without losing sight of big-picture brand storytelling
Experience managing cross-functional campaigns and deadlines
Strong analytical skills and familiarity with marketing tools and reporting platforms
Creative mindset with the ability to execute operationally

Work Environment

Must be willing to travel to work during holidays, evening and weekend hours, as required, to meet deadlines
Must be able to tolerate loud noise levels and drastic temperature climates while working on site at various event location
Must be able to work in open concept office space
Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.

EQUAL EMPLOYMENT OPPORTUNITY We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Insomniac strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas. We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Insomniac will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Insomniac also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Insomniac will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

Hiring Salary Range: $70,000.00 - $85,000.00 USD

Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law. It is estimated based on what a successful California applicant might be paid. It assumes that the successful candidate will be in California or perform the position from California. Similar positions located outside of California will not necessarily receive the same compensation. Insomniac takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee’s salary history will not be used in compensation decisions.