Digital Marketing Manager

Paragon Micro • Full-time • Buffalo Grove, Illinois, United States • $90,000 - $110,000 / year • 5d ago

Description

**Grow With a Company Built on Momentum —and Help Us Tell the World Who We Are**

At Paragon Micro, we help commercial and public-sector customers get technology working for them—hardware, software, services, and the expertise to bring it all together. Our culture is fast-paced, practical, and rooted in partnership. We show up for our customers, our partners, and each other. And we win by keeping things simple, moving quickly, and always raising the bar.

Marketing plays a big role in that. We build credibility for a brand that’s trusted, we fuel demand for a sales team that’s hungry, and we deliver partner programs that directly drive revenue.

If you’re energized by rolling up your sleeves, testing ideas, and seeing your work immediately impact pipeline—you’ll love it here.

About the Role

We’re looking for a Digital Marketing Manager who will elevate and evolve our corporate website and digital presence. This role is not just about “building pages”—it’s about turning our website into a high-performing, customer-centric growth engine.

You’ll guide the roadmap, shape the user experience, create digital campaigns, and ensure every visitor interaction is tracked, measured, and optimized. You’ll work closely with our Senior Marketing Director, Developers, Content Specialist, Events, and Sales to ensure our digital footprint reflects who we are and where we’re going.

This role is perfect for someone who lives at the intersection of creativity, data, and execution—and loves showing measurable business impact.

Key Responsibilities

Website Experience & Enhancements

Drive the evolution of our website—improving UX, structure, accessibility, and conversion.
Manage the roadmap and release cadence; collaborate with developers/agency partners to deliver high-quality updates.
Build scalable, repeatable page templates that strengthen brand consistency and simplify execution.
Own GA4 tracking, Tag Manager, and event QA to ensure clean, reliable data.
Partner with Content to bring pages to life with strong messaging and simple, helpful storytelling.

Demand Generation & Digital Campaigns

Run digital campaigns across search, LinkedIn, email, and retargeting to deliver qualified traffic and leads.
Launch conversion-focused landing pages and offers that turn interest into meetings and pipeline.
Own partner-funded digital campaigns and provide clear, compliant MDF reporting.
Ensure event leads are tracked, nurtured, and activated—not lost in a spreadsheet.

Measurement, Testing & Optimization

Keep a weekly scorecard of what’s working and what’s not.
Use GA4 to spot opportunities, user drop-offs, and high-leverage tests.
Recommend monthly “start/stop/scale” actions rooted in data—not guesswork.
Build a simple digital governance structure (naming, taxonomy, UTMs) that helps keep the whole org aligned.

Collaboration & Alignment

Work hand-in-hand with Sales on lead definitions, follow-up timing, and campaign alignment.
Partner with the Senior Marketing Director on priorities, budgets, and approvals.
Provide simple, practical enablement that helps Sales take action on every lead.

What Success Looks Like in the First Year

A more modern, intuitive website launched on time—with clean GA4 tracking and strong conversion performance.
Consistent growth in qualified traffic and target-account engagement.
Month-over-month increases in site and landing-page conversion.
Visible, measurable sourced and influenced pipeline tied to your work.
A digital foundation (UTMs, naming structure, templates) that the team actually uses.

Requirements

7+ years in B2B digital marketing or demand generation
Proven success growing traffic and pipeline through search, paid social, email, and landing pages
Strong experience with GA4, Tag Manager, and performance tracking
Practical understanding of SEO, paid media, CRO, and CRM workflows
Clear communicator who can translate data into simple insights
Organized, collaborative, and comfortable working with developers, Sales, Partners, and Events
Experience with MDF campaigns and proof-of-performance documentation
Bachelor’s degree in marketing/business/communications preferred (or equivalent experience)

Tools that you have demonstrated knowledge using:

GA4, Google Tag Manager, Google Ads, LinkedIn Ads, Meta
Marketing automation + CRM (NetSuite a plus)
Excel, project tools, everyday collaboration apps

Compensation Philosophy at Paragon Micro

At Paragon Micro, we offer a base salary range of $90,000 to $110,000 annually, complemented by an annual bonus of $10,000, paid quarterly. This range reflects the diverse levels of expertise and experiences we seek in our candidates and is intended to provide a general framework—not a guarantee of placement within the range.

Importantly, this base salary and bonus structure does not represent the full scope of our total compensation package, which includes a comprehensive benefits offering, 401(k) retirement plan, and additional performance incentives.

The final compensation offer will be determined based on your unique qualifications, including relevant experience, skills, and the value you bring to the role. We take a thoughtful, equitable approach to compensation, ensuring each offer is competitive and aligned with both market standards and individual contributions.

We are committed to rewarding talent and maintaining transparency as we continue to evolve our practices in line with emerging standards.