About Us We are a leading global financial technology company transforming how the securities finance industry trades, settles, and analyzes data. Our award-winning Trading, Post-Trade, Data & Analytics, RegTech, and SaaS solutions power efficiency, transparency, and innovation for over 200 of the world’s top financial institutions. Every month, our platform supports over $2.4 trillion in executed transactions, a testament to our technology’s impact and reliability. With offices across North America, UK&I, and APAC, we bring together diverse teams of technologists, data experts, and business professionals who thrive on solving complex challenges at scale. We are Great Place to Work Certified™ in the US, UK, Ireland, and India and have been recognized for Diversity & Inclusion excellence as well as for being the Best Post-Trade Service Provider and Best Market Data Provider Globally (Securities Finance Times Industry Excellence Awards, 2023). Founded in 2001 by ten of the world’s leading financial institutions, we continue to shape the future of securities finance under the majority ownership of Welsh, Carson, Anderson & Stowe (WCAS) alongside founding shareholders and customers including Bank of America, Bank of New York, BlackRock, Goldman Sachs, Morgan Stanley, National Bank of Canada, State Street, UBS and Wells Fargo. Join us and be part of a company where global impact, innovation, and collaboration define how we work and what we build.
About the role This position will be responsible for leading our marketing function with a core focus on demand generation, product marketing and go to market execution. The role ensures that EquiLend’s solutions across Trading, Post Trade, Data and Analytics, RegTech and Spire are positioned effectively for a specialised and concentrated client base within the global securities finance ecosystem. The position provides strategic and hands on leadership across demand generation, product marketing, content, events, communications and design. The Head of Marketing manages a global team and ensures tight alignment with Sales and Product, defines scalable go to market approaches for a niche B2B environment and delivers measurable commercial impact through pipeline generation and product adoption. Success in the role requires both leadership of a multidisciplinary team and direct personal execution. What you'll do
- Lead the development of the marketing strategy with particular focus on demand generation, product marketing and go to market planning for a specialised financial technology client base
- Oversee product positioning, messaging and value propositions across EquiLend’s portfolio, ensuring clarity, accuracy and consistency with Product and Sales
- Deliver targeted marketing campaigns across products and geographies that drive qualified commercial opportunities and support revenue growth across new and existing clients
- Define and maintain measurable frameworks for pipeline creation, campaign performance and marketing sourced or influenced demand
- Establish and govern go to market plans for new products, enhancements and strategic initiatives, ensuring structured alignment with Sales, Product and senior leadership
- Lead a multidisciplinary marketing team across functions including demand generation, product marketing, events, content and design, ensuring coordinated execution and quality of output
- Partner closely with Product teams to ensure deep understanding of the technology, workflows and industry use cases across Trading, Post Trade, RegTech, Data and Analytics and Spire
- Strengthen collaboration with Sales and Account Management to support client targeting, account based approaches and market penetration strategies
- Revamp the brand aesthetic and ensure modern brand and style designs that are consistent with our brand posture and voice in the industry.
- Oversee content development across formats such as product collateral, thought leadership, sales enablement materials and digital assets
- Maintain responsibility for corporate communications, ensuring accurate, timely and consistent internal and external messaging
- Oversee EquiLend’s participation in key industry events and conferences in partnership with the events function, ensuring alignment with commercial objectives rather than brand centric goals
- Prioritise marketing investments and vendor relationships to support a lean operating model, ensuring efficient and data driven allocation of resources
- Ensure the marketing function maintains high standards of accuracy, compliance and brand consistency across all materials
- Represent Marketing within cross functional forums related to product reviews, sales planning and executive level discussions where required
What we need
- 10+ years relevant marketing experience within B2B technology or financial services, including substantial experience in demand generation and product marketing
- Demonstrated ability to operate effectively within a specialised market with a limited but highly sophisticated customer base
- Proven track record of building and executing go to market strategies that drive measurable commercial outcomes
- Strong understanding of product marketing principles with experience translating complex technical or workflow driven products into clear value propositions for targeted audiences
- Experience leading lean, multidisciplinary marketing teams with the ability to balance strategic oversight and hands on execution
- Demonstrated ability to partner with Product, Sales and senior stakeholders to support commercial planning, product launches and account based approaches
- Strong analytical skills with the ability to interpret data, optimise campaigns and measure marketing contribution to pipeline
- Experience producing high quality content, communications and sales enablement materials
- Knowledge of event strategy and execution within a niche B2B environment
- Strong organisational, decision making and prioritisation skills with the ability to manage concurrent workstreams in a fast paced environment
- Ability to operate effectively within a lean team structure with emphasis on adaptability, ownership and practical execution
Role Location and Benefits
- Hybrid Working: Enjoy the flexibility of working remotely for up to 100 days each year.
- Generous Vacation Days: Vacation days increase as you progress in your career with EquiLend.
- Discretionary Annual Cash Bonus: A discretionary annual cash bonus to reward your performance and contributions to the company’s success.
- Health and Dental Insurance: Comprehensive health and dental insurance coverage is available from your first day.
- 401(k) Employer Matching Contribution Plan: Our 401(k) plan includes employer matching contribution available from day one.
- Compensation: The annual base salary range for this role is $200,000- $220,000 with an additional performance based annual bonus on top of base pay. This range is a general guideline; final offers consider factors such as role scope, candidate experience, internal equity and market factors.
Diversity & Inclusion At EquiLend, we are committed to fostering an inclusive and diverse workplace where everyone is respected and valued. We believe that a variety of perspectives drives innovation and strengthens our success. If you require any reasonable accommodations during the interview process, please let us know - we’re here to support you.
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