Company Description
Lendi Group is a market-leading digital platform business that is focused on revolutionising the entire property journey. It operates Lendi - Australia’s original and #1 digital mortgage brand - and the iconic Aussie franchise.
Powered by an advanced AI proprietary platform, a national network of 1,300 brokers, 230 retail stores, a team of experienced buyer’s agents, integrated property search and conveyancing, Aussie is supporting customers at every step of their property journey to find, buy and own with more confidence than ever before. Lendi Group’s loan book is more than $100b and it was named Australia’s Aggregator of the Year for 2024.
To learn more about life at Lendi Group check out our blog: https://www.lendi.com.au/inspire/category/life-at-lendi/
- Innovation at Our Core – We challenge the status quo and push boundaries to create better solutions, with a goal of becoming AI-native by June 2026.
- Work with the Best– Collaborate with some of the brightest minds in fintech, financial services, and strategy.
- Make an Impact – Contribute to meaningful projects that shape our business and the future of property finance.
- Grow & Evolve – Develop your skills and advance your career in a fast-moving, purpose-driven environment.
About the role
The Aussie Homes GTM covers both our Buyer’s Agent and Real Estate Agent Services propositions. In this role, you’ll support the Growth Product Manager to strengthen and optimise both offerings, ensuring they are positioned for maximum impact.
In this role, you'll be a key partner to the Growth Product Manager, leading the go-to-market strategy and bringing the Aussie Homes story to life across both buyer and agent audiences. Your time will be split roughly 50/50 across the Buyer’s Agent and Agent Services propositions, giving you ownership, visibility, and the chance to make a tangible impact on growth.
If you love crafting compelling GTM plans, building standout content, and driving engagement in fast-moving markets — this role is for you.
Job Description
Strategic & GTM Leadership
- Own the end-to-end Aussie Homes marketing plan across Buyer’s Agent and Real Estate Agent audiences.
- Define positioning, messaging, and campaign priorities to drive awareness, adoption, and engagement.
- Lead GTM coordination across the growth team to ensure cohesive and high-impact execution.
Content & Campaign Creation
- Produce high-quality, conversion-focused content across email, social, website, webinars, collateral, and sales enablement materials.
- Collaborate with our content writing team to shape blog topics and thought leadership.
- Work closely with our internal studio and audience teams to deliver on-brand creative that cuts through.
Channel & Partner Marketing
- Own trade marketing strategy and activation across property partners, real estate agents, referral partners, and industry events.
- Develop assets and execute end-to-end campaigns that elevate our presence and drive lead generation.
Market & Performance Insights
- Stay across industry trends, customer behaviours, and competitor activity to inform strategy.
- Analyse campaign performance and optimise for continuous improvement.
Qualifications
- Strong experience in marketing with hands-on GTM, campaign execution, and cross-functional collaboration.
- Background in real estate, property, or financial services (highly desirable).
- Experience in trade or channel marketing, particularly supporting agent networks or partner ecosystems.
- Skilled across Canva, Campaign Monitor, Salesforce Marketing Cloud (or equivalent), and Google Analytics.
- Ability to translate commercial goals into marketing strategies that drive brand visibility and growth.
- Comfortable working across product, sales, creative, and partnerships to deliver integrated campaigns.
- Data-driven mindset with the ability to pull insights that guide smarter decisions.
- Creative, proactive, and excited by the opportunity to shape a growing proposition.
Additional Information
Lendi Group teams operate across Australia and the Philippines. Bringing together diverse expertise, innovative technology and a customer-first approach, our teams work seamlessly to simplify the property journey, helping Australians find, buy and own property with confidence.
We support our people in a variety of ways, but a few of the benefits that our people rave about include:
- A vibrant, relaxed, yet professional culture.
- Hybrid working arrangement designed to support work-life balance, while fostering meaningful connection and collaboration.
- A holistic wellbeing programs offering 24/7 support, including medical, mental health, and financial wellbeing services to enable our workforce to thrive at home and work.
- Generous paid Parental Leave: we celebrate our growing Lendi Group family with 18-26 weeks leave for primary carers and up to 4 weeks for secondary carers.
- An additional week’s Loyalty Leave each year after reaching 3 years’ service.
- Wellness initiatives with a strong focus on psychological safety.
We’re committed to fostering a diverse and inclusive community at Lendi Group. We believe that a team reflecting the world around us leads to greater innovation, stronger collaboration, and a more engaging workplace.
Our culture is guided by our 3 core values: We Are Stronger United; Act Like You Own It; and Keep Home Loans Human. Our values are part of our core DNA that helps Lendi Group to attract, engage and evolve the right talent and build best-in-class products.
This is an opportunity to shape the future of a fast-growing, purpose-driven company that’s transforming the homeownership journey.
Ready to contribute to Lendi Group’s next chapter? Apply now and be part of something big!
