Anthropologie Associate Manager, Marketing Analytics

Anthropologie • Full-time • Philadelphia, Pennsylvania, United States • 2m ago

Role Summary

Anthropologie is seeking an Associate Marketing Analytics Manager with a strong background in Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to help us better understand the effectiveness of our marketing investments. In this role, you’ll work closely with digital marketing, data science, and our external vendor teams to advise, implement, and maintain attribution models that inform Anthropologie’s marketing strategy and budget allocation.

You’ll be hands-on with data and modeling, while also helping translate complex findings into actionable insights for marketing decision-makers. This is a great opportunity for an analyst or early-career manager looking to deepen their expertise in marketing measurement while working with a collaborative, data-driven team.

Role Responsibilities

Support the design and deployment of MMM and MTA frameworks in partnership with our outside vendor to evaluate the impact of marketing efforts across channels.
Conduct in-depth performance analyses to understand incremental lift, optimize spend, and inform strategic decisions.
Analyze cohort behavior to understand how acquisition sources, messaging, and timing impact customer retention and lifetime value.
Collaborate with data science and marketing teams to improve attribution accuracy and ensure modeling efforts align with business goals.
Maintain and advise on models that link long-term KPIs (e.g., CPA, LTV, ROAS) to short-term marketing performance indicators across channels and campaigns.
Design and implement dashboards that visualize the relationship between marketing activities and downstream metrics like CPA, LTV and churn.
Work with paid media teams to guide channel planning, budget forecasting, and testing strategies.
Assist in evaluating data sources and defining requirements to support ongoing attribution efforts.
Contribute to the evolution of our measurement strategy, including integrating AI-powered tools to surface insights and accelerate analysis workflows.
Collaborate with finance and growth teams to align marketing spend with profitability goals, using predictive analytics to forecast ROI.
Test and validate hypotheses around marketing strategy changes using A/B testing and causal inference techniques.

Role Qualifications

3–5+ years of experience in marketing analytics or related data roles, with direct exposure to attribution modeling.
Strong understanding of MMM, MTA, and marketing performance metrics (e.g., CPA, ROAS, LTV).
Experience working with statistical modeling tools or collaborating with data science teams on model development.
Proficiency with SQL and BI platforms like Looker, Tableau, or Power BI.
Comfortable working with large, complex datasets and interpreting results in a marketing context.
Strong communication skills — able to explain analytical concepts to non-technical stakeholders.

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The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.