Overview
We are seeking a visionary Global Head of Demand Generation to architect and lead our paid, owned, and earned media strategies across all channels, markets, and customer journeys. This senior leader will set the bar for modern, data-driven demand generation, shaping how our brand connects with consumers, fuels growth in every region, and delivers measurable business impact.
Sitting within the Integrated Marketing organization, you’ll be the connective tissue across Sales, Product Marketing, Integrated Marketing, and Customer Experience, with support from our GTM Analytics organization —ensuring every demand generation initiative not only drives short-term performance, but also builds enduring brand equity. You will inspire and align a global network of media professionals and agency partners, setting a standard for excellence in both strategy and execution.
This is a rare opportunity for a seasoned, globally minded marketing leader to define how a category-leading brand shows up across brand media, retail media, performance marketing, PR, social, influencers, and all future-forward demand channels.
Responsibilities
Strategic Leadership
- Define and own the global demand generation vision and roadmap, aligning with corporate growth strategies and regional GTM priorities.
- Partner with the Head of Comms Strategy & Planning to translate business objectives into integrated media strategies that balance brand building and performance delivery.
- Serve as the senior authority on paid, owned, and earned media, ensuring best-in-class execution across all channels.
- Partner with Regional/Country and Product GMs to adapt strategies to local dynamics while maintaining global consistency.
Executional Excellence
- Lead and inspire a global community of regional media professionals, ensuring they are 100% focused on driving local growth.
- Oversee all major global agency partnerships, ensuring accountability, innovation, and operational efficiency.
- Direct investments across brand media, retail media, PR, social, influencer, and emerging channels, ensuring measurable ROI.
- Establish standards, playbooks, and benchmarks to elevate performance across regions.
Cross-Functional Impact
- Work in close partnership with Sales, Product Marketing, the broader Integrated Marketing, and Customer Experience organizations to ensure media strategies align with customer insights and commercial priorities.
- Collaborate with Analytics & Insights teams to set a data-driven foundation for investment decisions, campaign optimization, and business impact measurement.
- Anticipate and act on consumer, technology, and industry trends, ensuring the brand remains ahead of the curve.
Leadership & Influence
- Inspire, mentor, and elevate regional teams, fostering a culture of bold creativity, accountability, and continuous improvement.
- Act as a global thought leader—both internally and externally—on demand generation, media innovation, and consumer engagement.
- Champion integration across brand, retail, performance, and reputation marketing, ensuring cohesive storytelling and maximum commercial impact.
Qualifications
What Success Looks Like
- Global Consistency, Local Impact: Media strategies that are globally coherent yet locally resonant.
- Business Growth: Demand generation directly tied to material growth outcomes in every region.
- Excellence in Media: A recognized global standard for how we invest, measure, and innovate in paid, owned, and earned media.
- High-Performing Teams: Regional media leaders empowered and inspired to deliver their best work.
The Ideal Candidate
- 15+ years of progressive leadership experience in media, demand generation, or growth marketing, with global remit.
- Track record of delivering measurable business impact through integrated, cross-channel media strategies.
- Experience managing large budgets, global agency ecosystems, and high-performing teams.
- Deep understanding of retail media, performance marketing, brand building, PR, and influencer ecosystems.
- Adept at balancing art and science—creatively building brand equity while ruthlessly optimizing performance.
- Strong executive presence, with the ability to influence across C-suite, global GMs, and cross-functional leaders.
- Passion for staying ahead of consumer, technology, and cultural trends—with the courage to innovate.
