Marketing Operations Partner
Join Our Team at Strategic Group
Ready to grow your career with one of Canada’s leading privately held real estate companies? At Strategic Group, we create spaces where people, businesses, and communities thrive.
About Us
At Strategic Group, our purpose is simple: Learning. Growing. Having Fun. We bring this ethos to life by innovatively envisioning, creating, owning, and operating real estate that transforms spaces and redefines possibilities.
As a fully integrated real estate company, we specialize in owning, managing, leasing, developing, and re-developing properties. Our entrepreneurial spirit and innovative thinking have made us a Canadian industry leader in office-to-residential conversions, completing more successful conversions than anyone else in the country. This focus is a driving force in our development business and reflects our commitment to creatively reimagining what’s possible.
Our real estate portfolio spans high-end residential developments and commercial properties. Beyond real estate, our business interests include corporate finance and other industries, enabling us to deliver diverse and impactful solutions for our tenants, partners, and communities.
Guided by our mantra, “Creating value others can’t, by seeing what others don’t,” we take pride in crafting unique solutions that leave a lasting legacy.
Our Values
At Strategic Group, our values guide everything we do:
- Team Player: We foster a supportive, accountable, and drama-free workplace where integrity and respect guide every interaction.
- Innovative: Creativity and unconventional thinking are at the heart of what we do, helping us uncover opportunities others might miss.
- Growth-Oriented: We are tenacious and passionate, thriving on challenges and embracing learning as we pursue new opportunities.
- Optimistic: With a positive mindset and solution-oriented approach, we tackle obstacles as opportunities to learn, grow, and have fun.
If you’re ready to join a team that thinks boldly, acts innovatively, and works collaboratively, we’d love to hear from you!
Position Overview
We are seeking a highly motivated and dynamic Marketing Operations Partner to join our Residential Leasing team.
In this position, the Marketing Operations Partner will guide the development and implementation of comprehensive marketing initiatives, shaping the direction of key digital programs across channels such as Google search and display, Facebook/Instagram, and RentSync. This role will oversee the planning, optimization, and performance of advertising efforts, ensuring that ad copy, creative assets, and campaign strategies are aligned with broader business objectives and consistently driving measurable growth.
Additionally, the Marketing Operations Partner will oversee the ongoing management and performance of our residential websites, ensuring an intuitive user experience and strong lead generation outcomes. This role will apply creative and strategic capabilities to produce compelling brochures, templates, and other marketing materials that support property objectives. It offers an opportunity to make a meaningful impact on the growth and visibility of our residential portfolio while building positive, productive relationships with tenants and vendors. The successful candidate will also travel to Calgary and Edmonton as needed to support residential marketing priorities.
Key Responsibilities
- Travel to Calgary or Edmonton as required to support residential marketing objectives and ensure alignment with organizational priorities.
- Lead the development and execution of integrated marketing strategies for residential properties, with emphasis on high-performing digital advertising channels including Google search and display, Facebook/Instagram, and RentSync campaign copy and creative.
- Oversee and maintain all residential websites, ensuring a seamless user experience, accurate content, and strong, measurable lead-generation performance.
- Produce high-quality brochures, templates, and collateral that support brand standards and property marketing requirements.
- Monitor campaign performance and apply a data-driven approach to ongoing optimization, incorporating insights from A/B testing and platform analytics.
- Support marketing launch activities by contributing to the development and deployment of new campaign assets across paid search, YouTube, display, and other relevant ad platforms.
- Provide analysis and recommendations for stabilized marketing efforts, including performance insights, strategic adjustments, and new content development to strengthen brand presence.
- Manage RentSync platform updates and deliver timely reporting regarding CRM and marketing analytics.
- Oversee social media activity across all residential assets, including scheduling, creative development, copywriting, and account monitoring.
- Execute additional assignments as required to support marketing operations.
- Strong communication, accountability, and a proactive, solution-oriented attitude are essential to performing effectively in this role and collaborating with cross-functional teams.
Qualifications
- Bachelor’s degree in marketing, Communication, or a related field.
- Minimum of 5 years of experience in residential marketing.
- Has 5+ years of experience in paid acquisition marketing running Paid Search, and/or Display campaigns in Google Ads, Facebook/Instagram Ads, etc.
- Strong tactical knowledge in all social media channels (specifically Facebook, Twitter, Instagram, Pinterest, Google+, and YouTube)
- Graphic design experience is an asset.
- Ability to work independently or as part of a team.
- Strong written and verbal communication skills.
- Excellent interpersonal skills with the ability to communicate effectively and professionally.
- Strong time management skills and adaptability.
- Possession of a valid Class 5 license and a reliable vehicle.
- Ability to travel to Edmonton occasionally.
Our Culture & Benefits
At Strategic Group, we’re committed to helping you build a career you’re excited about. If you’re passionate about working with a dynamic, motivated team in a fast-paced environment, please submit your resume and cover letter today, and join us in making an impact.
We are proud to be an equal opportunity employer and celebrate diversity in all its forms. Our inclusive workplace ensures every employee feels valued and empowered to bring their best self to work.
As part of the Strategic Group team, you’ll enjoy a competitive compensation package, including an extended health and dental benefits plan, company events, flex days, and more.
This position is based in Calgary, Alberta. Applicants must be located in Calgary or the surrounding area.
We appreciate all applications, however, only candidates selected for an interview will be contacted.
