Overview
As Product Marketing Manager, you sit at the intersection of Product, Sales, CS and Marketing. You are the owner of day-to-day product marketing execution – ensuring product releases, updates, and capabilities are translated into clear messaging, compelling content, and effective enablement.
You will work from defined positioning, messaging, and go-to-market direction, and take responsibility for making it real: creating assets, coordinating product releases, and enabling internal teams. You are confident working independently, comfortable making decisions within your remit, and proactive in keeping product marketing work moving without heavy direction.
If you’re excited about shaping narratives, driving adoption, and making a real-world impact through product-led growth, we’d love to hear from you.
What You'll Do
Product communication & releases
- Own the planning and execution of product releases and updates, working closely with Product to ensure accuracy and clarity.
- Lead internal and external product communications, including release notes, announcements, and other marketing materials.
- Coordinate with Marketing and Enablement teams to ensure product releases are communicated consistently across channels.
Messaging & content development
- Apply agreed positioning and messaging across all product marketing assets.
- Create and maintain high-quality product marketing content including:
- Solution briefs and product pages
- Sales and customer-facing enablement materials
- Feature-level messaging and FAQs
- Ensure all assets remain up to date as the product evolves.
Sales & internal enablement
- Equip Sales, Customer Success, and other internal teams with clear product narratives, materials, and training.
- Act as a reliable point of contact for day-to-day product marketing needs from commercial teams.
- Support onboarding and ongoing enablement with clear, practical product communications.
Market & customer understanding
- Maintain a strong understanding of customer use cases, buyer personas, and common objections.
- Feed customer and field insights back into messaging improvements and content updates.
- Support basic competitive and market analysis to inform BAU messaging adjustments.
Cross-functional collaboration
- Work closely with Product, Marketing, and Enablement to keep product marketing activities aligned and well-coordinated.
- Proactively manage timelines, dependencies, and deliverables to ensure smooth execution.
What You Bring
Experience
- 3–5+ years of Product Marketing experience, ideally in a B2B SaaS or product-led organisation
- Proven experience owning and executing product launches and ongoing product communications
- Strong background in creating sales and customer-facing product marketing assets
Skills
- Excellent written and verbal communication skills
- Comfortable translating product detail into clear, value-led messaging
- Strong organisation and prioritisation skills, with the ability to manage day-to-day product marketing work independently
- Confident working cross-functionally with Product, Sales, and Marketing teams
Attributes
- Hands-on, delivery-focused, and comfortable taking ownership
- Collaborative and pragmatic, with a “get it done” mindset
- Customer-centric, with good judgement about what level of detail different audiences need
