Digital Marketing Specialist

Stanley Martin Homes • Full-time • Reston, Virginia, United States • 4d ago

Who is Stanley Martin Homes?

At Stanley Martin Homes, we believe your work should have a purpose. With us, it truly does.

Our success starts with our people, and we are proud to foster a culture where every team member is valued and supported. At Stanley Martin Homes, you will work alongside passionate, knowledgeable professionals who are committed to doing the right thing, delivering exceptional homebuyer experiences, and putting homebuyers first.

Stanley Martin Homes is one of the largest 25 homebuilders in the United States and it has been consistently one of the fastest growing. We are proud of the people-first culture that makes it possible.

If you are ready to build a meaningful career and help families find the place they will call home, we would love to connect with you. Join our team and build a career that you will be proud of.

Explore Opportunities Today

The Digital Marketing Specialist, focused on digital advertising, will be responsible for creating, managing and analyzing paid search and paid social media campaigns for our brand, divisions, and neighborhoods. The individual will have a proven track record in managing and optimizing pay-per-click (PPC) campaigns across multiple platforms including Google Ads, Bing Ads, LinkedIn and Meta (Facebook/Instagram). This person will report to the Senior Director, Digital Marketing and be part of the Digital Marketing team ensuring measurable and impactful digital marketing performance.

Responsibilities and Duties:

Develop, implement and manage 300+ paid search and social media campaigns across Google Ads, Bing Ads, and Meta platforms
Conduct thorough keyword research and analysis to optimize campaign targeting and bidding strategies
Facilitate creative ad copy and design creation with Brand & Creative team to maximize click-through rates (CTR) and conversions/leads (form fills and phone calls across the website, division and NHDs)
Monitor and adjust campaign performance, including budget allocation, bids and targeting to meet company objectives
Continuously test and optimize ad creatives, landing pages and campaign structures for better performance
Stay updated on the latest trends, best practices and algorithm changes in SEM, and paid social advertising
Partner with the SEO team to build a holistic search strategy that increases efficiency and reduces paid media costs.
Analyze campaign performance data to identify trends, insights and opportunities for improvement
Generate and present weekly & monthly reporting detailing key performance metrics, campaign results and recommendations for optimization
Utilize analytics tools like Google Analytics 4 and third-party software to track and measure the effectiveness of paid media campaigns

Position Standards:

Strong analytical skills
Attention to detail
Solution oriented
Positive attitude
Strong communication skills (written and verbal)
Intellectual curiosity
Ability to learn new technologies or strategies quickly

Position Requirements:

BS degree in marketing, analytics, economics, and/or a related field
MBA/master’s degree in marketing or analytics is a plus
5+ years of digital experience managing PPC campaigns on Google Ads, Bing Ads, LinkedIn and Meta (Facebook/Instagram)
Robust understanding of SEM, paid social media, and digital marketing principles
Understanding of analytics and tracking tools such as Google Analytics, Google Tag Manager, Search Console and Facebook Pixel
Strong analytical skills with ability to interpret data, identify trends and make data-driven decisions
Excellent communicator in both verbal and written formats
Ability to effectively manage multiple projects simultaneously, perform under pressure and pay close attention to detail while staying focused on the big picture
This is a hybrid position, four days a week in office (Reston, VA)

What’s In It For Me:

Access to competitively priced, high-quality health care options through Aetna, and EyeMed, along with employer-paid Short Term and Long Term disability, basic life and AD&D insurance (including employee-paid life, Legal Resources, and Aflac supplemental options)
Plan for the future by investing in a 401(K), with up to $5K employer match, invest even more with our Health Savings Account (HSA)
Put your family first with benefits, including 3 weeks of paid parental leave and a Flexible Spending Account (FSA) for dependent care
12 weeks of paid maternity leave through our Short-Term Disability Plan
Receive well-rounded wellness benefits, including free and low-cost mental health resources and support services through our Employee Assistance Program
Continue your education with tuition and certification reimbursement
Rest and relax with 15 days of vacation (increases with tenure) and 6 days of paid sick leave
Protect yourself from identity theft or travel mishaps with our no-cost coverage
Receive great discounts on buying a Stanley Martin home and discounts with our partners in mortgage and title services as well as cell phone service through Verizon
Get access to your paycheck early with an advanced pay option through Dayforce Wallet
Support local charities that are important to you through our Giving Back Program; with up to $250 match, 8 hours leave and more

Stanley Martin Homes has been building new homes since 1966. Headquartered in Reston, VA, Stanley Martin Homes is one of the nation’s fastest-growing homebuilders, having built more than 25,000 homes and operating in 14 metropolitan areas and seven states, including Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, and West Virginia. Named National Builder of the Year in 2021 by Builder Magazine, Stanley Martin Homes is driven to deliver on its mission to “design and build homes people love at a price they can afford.”

At Stanley Martin Homes, you're not just joining a company—you’re joining a team. Whether your passion is in sales, construction, or operations, you'll contribute to delivering an exceptional home buying experience that helps people realize their dreams.

To hear from our team members about why they love working at Stanley Martin Homes, click here.