Head of Marketing - Beauty FMCG

Up Collective • Full-time • City of Westminster, England, United Kingdom • £65,000 - £75,000 / year • 4d ago

Our client is a fast-growing, science-led consumer brand on a mission to make sensitive-skin tanning accessible, effective and confidence-boosting. With a rapidly expanding community and major growth ahead, they’re building a small but mighty leadership team who can think big and execute fast.

We’re looking for a high-impact Head of Marketing to own the brand and growth engine across DTC and retail. You’ll shape the brand's positioning, lead full-funnel acquisition, oversee social/influencer strategy, and drive standout 360° launches. This role blends strategy with hands-on execution, ideal for someone who thrives in a fast-paced, creator-led, culturally tuned-in environment.

What you'll do:

Brand strategy, storytelling and integrated campaigns that build awareness and advocacy.
360° go-to-market for product and retail launches.
Paid social, search and performance marketing to scale acquisition and retention.
CRM, lifecycle and loyalty - building journeys that drive repeat purchase.
Website UX and CRO to boost conversion and AOV.
Social, community, influencer and partnership strategy.
Retail and shopper marketing for key partners.
PR and comms across earned, owned and paid channels.
Building and leading a high-performing team.

Who you are:

Proven experience growing consumer brands across both brand and performance.
Hands-on expertise in paid social/search and DTC growth metrics (CAC, LTV, ROAS, retention).
Strong CRM/lifecycle background (segmentation, automation, testing).
Experience launching products across DTC and retail environments.
Comfort working with influencers, creators and fast-moving cultural trends.
Leadership experience with teams and agencies.
Commercial, analytical mindset and a love for building in high-growth environments.

Salary: £65-75k DOE Logistics: London office, 2 days a week