Senior Performance Marketing Analyst - Organic and Agentic Search

Expedia Group • Full-time • Seattle, Washington, United States • $82,500 - $115,500 / year • 1w ago

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Introduction to the team

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise.

Expedia Group is looking for a detail-oriented analyst who thrives on uncovering insights from complex data. The Senior Performance Marketing Analyst will responsible for monitoring, analyzing, and optimizing SEO/AEO performance across our retail brands globally. They will work closely with channel managers, analytics teams, and business partners to identify opportunities, troubleshoot performance issues, and drive strategic improvements across all lines of business including hotels, flights, and vacation rentals.

In this role, you will:

Track and monitor daily/weekly SEO/AEO performance metrics across all Expedia Group retail brands globally
Identify performance anomalies and trends requiring immediate attention or optimization
Conduct deep-dive analyses to understand key performance drivers and root causes of changes
Execute tactical optimizations and support investment allocation decisions across markets and products
Create and maintain performance dashboards and reporting in Tableau for stakeholder visibility
Prepare weekly and monthly performance summaries that enable teams to make informed decisions
Partner with SEO Product Managers to implement performance improvements and test new strategies
Support the forecasting process by providing historical performance data and trend analysis
Collaborate with Analytics team to understand cross-channel impacts on organic search performance
Work with Finance partners on ROI analysis and budget tracking for SEO initiatives

Experience and qualifications:

3 years of experience in digital marketing, analytics, or performance management in a fast-paced commercial environment
Bachelor's degree with analytical focus (Computer Science, Mathematics, Economics, Statistics, etc.) or equivalent professional experience
General understanding of SEO/SEM principles and experience with organic search performance metrics
Intermediate Excel skills with proven ability to manipulate and analyze large datasets
Proficiency in Tableau or similar data visualization tools for creating insightful reports
SQL knowledge for data extraction and analysis, is a plus
Experience with SEO tools and platforms such as Google Search Console, SEMrush, or similar
An analytical mindset with exceptional attention to detail and accuracy
Solid communication skills with ability to translate complex data into actionable insights

The total cash range for this position in Seattle is $82,500.00 to $115,500.00. Employees in this role have the potential to increase their pay up to $132,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.