Job Summary
The Social Media Manager is responsible for managing the company’s social media channels, producing content that aligns with brand standards, and supporting overall marketing initiatives. This role includes developing and publishing content across platforms, capturing photo and video assets at company events, and responding to guest inquiries in a timely and professional manner. The Social Media Manager will collaborate with internal teams to ensure consistent messaging, maintain an organized content calendar, and assist in the execution of marketing campaigns.
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Primary Responsibilities
- Social Media Management
- Manage daily activity across all company social media accounts (Instagram, Facebook, and TikTok)
- Maintain and contribute to the marketing schedule, and publish posts, reels, TikToks, and stories that align with brand voice and marketing goals.
- Monitor and respond to guest messages, questions, and comments across all platforms in a timely and professional manner.
- Track performance metrics and produce monthly reporting on engagement and
- Content Creation
- Attend company events, off-site catering and concession stands, charity events and in-store happenings to capture photo and video content.
- Create high-quality marketing assets, including graphics, short-form videos, and promotional materials.
- Collaborate with internal teams to gather content ideas, promotions, and updates.
- Capture content for promotions and specials and contribute to the roll out and marketing of new offerings in the restaurants.
- Develop marketing strategies and promotional campaigns to maximize event attendance and engagement.
- Stay updated on industry trends, competitor activities, and best practices to plan innovative ideas and events.
- Work closely with the marketing team to design event materials, including flyers, banners, and online advertisements.
- Engage with guests, partners, and local communities to build brand presence.
- Identify trending topics, audio, and content formats to keep our brand fresh and relevant.
- Support reputation management across social channels.
- Brand & Marketing Support
- Assist in maintaining consistent branding across all digital content.
- Support broader marketing campaigns, email promotions, and seasonal initiatives.
- Help keep the content calendar organized and up to date.
- Champion understanding of evolving platform trends, tools, and competitor strategies, making best-in-class recommendations to keep the brand ahead of the curve.
- Identify opportunities to leverage UGC and emerging creators to enrich the brand’s social storytelling.
- Establish processes for performance tracking, using data-driven insights to optimize content and campaign effectiveness while clearly communicating impact to stakeholders.
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Work Schedule
This role’s schedule is determined by the needs of the business and is adjusted weekly to accommodate upcoming events requiring the position’s presence. On non-event days, the role typically follows standard office hours. The position averages 45-50 hours per week, depending on workload. Flexibility is essential, as evening, weekend, and holiday availability will be required for event support. Additionally, the role involves participation in large company events outside of regular office hours, contributing to "all hands on deck" efforts to ensure successful execution. Travel to and from events and Bear’s locations within the state of Connecticut is required. This position requires full-time onsite presence. Remote work options are not available for this role.
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Skills Required
Marketing and Outreach Skills
- 1–2 years of experience managing social media for a brand, business, or organization.
- Strong knowledge of Instagram, Facebook, TikTok, and short-form video trends.
- Skilled in content creation, basic photography/videography, and mobile editing.
- Proficiency in social media and digital marketing to promote events and engage with the community online.
- Creativity and innovation to develop engaging outreach strategies and unique event ideas.
- Knowledge of public relations to effectively represent the organization and manage its reputation.
- Familiarity with Canva, CapCut, Adobe Suite, or similar tools is a plus.
- Excellent verbal and written communication skills to effectively convey messages and engage with diverse audiences.
Organizational and Planning Skills
- Strong organizational skills to manage multiple events, outreach programs, and deadlines simultaneously.
- Event planning expertise, including logistics coordination, vendor management, and execution.
- Time management skills to prioritize tasks and meet deadlines effectively.
- Ability to work independently and attend off-site events as needed.
Interpersonal Skills
- Relationship-building skills to establish and maintain strong connections with community members, partners, and stakeholders.
- Teamwork and collaboration abilities to work effectively with internal teams and external organizations.
- Conflict resolution skills to address and mediate issues that may arise during events or outreach efforts.
Analytical and Problem-Solving Skills
- Data analysis skills to evaluate the success of outreach efforts and events, using metrics to inform future strategies.
- Problem-solving abilities to address challenges and adapt plans as needed.
Technical Skills
- Proficiency in event management software and tools (e.g., Eventbrite, Caterzen) and office software (e.g., Google Workspace).
- Basic graphic design skills for creating promotional materials (e.g., Canva)
- Excellent written communication and customer service skills.
- Highly organized with the ability to juggle multiple projects at once.
- Time management skills to prioritize tasks and meet deadlines effectively.
Other Essential Skills
- Cultural competence to work effectively with diverse populations and promote inclusivity.
- Flexibility and adaptability to handle last-minute changes or unexpected issues during events.
- Budget management skills to plan and execute events within financial constraints.
- Passion for community engagement and a commitment to the organization's mission.
