About Mrs. Alice
Mrs. Alice by Alice Naylor-Leyland is redefining how you shop tablescapes, tableware and homeware. The brand launched over Christmas 2019 and has been growing rapidly ever since. Creating monthly seasonal drops, Mrs. Alice is inspiring customers all over the World to dress their homes beautifully.
About the role
Mrs. Alice is at an exciting growth phase, in which marketing plays a huge role in. This role will be very much at the heart of it, and will really suit someone that wants to take ownership of a number of marketing channels working to develop strategies & tactics and own the implementation and execution. Our ideal candidate is a creative marketing professional from a social media background. You should be able to develop engaging social content to attract and retain customers.
Ultimately, we are looking for someone who can expand our company’s digital footprint and brand awareness. The marketing team at Mrs. Alice is small enabling the role to cover a wide range of responsibilities. Here’s what you’ll be working on:
Social Media
- Accountable for managing the Mrs. Alice social media channels which have over 500,000 followers across Instagram, Facebook, YouTube, Pinterest, TikTok with the aim of growing the accounts and improving engagement
- Work with Tom, Alice’s husband, on ideas and strategy for reel engagement
- Implement user generated content
- Responsible for drafting, scheduling and posting all social media activity, working across a number of functions to develop a social media calendar to deliver on engagement and commercial success
- Reporting on KPIS against targets, on a weekly and monthly basis
Content
- Design and own/manage the content marketing strategies for the @mrsaliceshop social media account and support with Alice on her account @mrsalice
- Develop editorial calendar to ensure the wider team is clear on media rollout
- Deliver engaging content on a regular basis including all the on-brand social assets (via canva /adobe platforms etc) for social including videos and stills. Undertake content marketing initiatives to achieve business targets
- Write engaging content for social media that delivers against your strategy
- Optimize content considering SEO and Google Analytics
- Diligent approach to ensuring all content is optimized for mobile-first devices and web
- Work with the wider marketing and merchandising team to leverage assets and expertise to create awareness, engagement and deliver on trade strategy
Photoshoots
- Create a clear asset brief for content & reels for all applicable social media formats.
- Work with the team on set during photoshoots to ensure best assets are created and shoots run smoothly.
Please only apply if you have experience in growing a D2C brand’s social media channels at scale and fast. Being able to demonstrate this with numbers of what you achieved is a must. You will also have
- Passion for our brand and love what we do
- Great eye for detail
- Creative skills
- Super organisation skills
- Ability to multi-task
- Numbers driven and familiar with deep diving into data
- Adobe Illustrator experience
- Very personable to get on well with team members and be an ambassador for the brand
Other than a very exciting role in a super company we have:
- Salary range dependent on experience (£30-34k)
- 25 days holiday allowance +publics holidays
- Home working on Friday’s but flex if you need it
- Great personal discount code and a friends and family one too
- Pension contributions
- A great team to work with
