About Us
We are an innovative iGaming company offering a comprehensive suite of crypto-focused products, including sportsbook and casino experiences. By combining cutting-edge technology with a deep understanding of the crypto space, we aim to revolutionise the betting and gaming experience for a global audience.
Our mission is to create the most effortless and accessible betting and gaming entertainment experience, delivering innovation and personalisation at every touchpoint.
Our vision is to become a leading player in the betting industry by combining seamless user experiences with groundbreaking personalisation and community-driven engagement.
Whether it’s through competitive sportsbook offerings or immersive casino gameplay, we are dedicated to creating a unique and engaging platform. Join us in shaping the future of crypto iGaming.
Purpose of the Role
We are looking for a proactive and detail-oriented CRM Manager to support and enhance our retention and engagement initiatives across our crypto Sports Betting and Casino brands.
This role is ideal for a CRM Executive with a minimum of 2 years of hands-on CRM experience in iGaming - specifically in both Casino and Sports verticals - who is ready to take on more responsibility, gain more ownership over campaigns and lifecycle journeys, and grow professionally within a fast-paced environment.
You will work closely with the CMO to deliver multi-channel strategies that increase player activity, retention, and long-term value across Sports and Casino audiences.
Role and Responsibilities
CRM Campaign Delivery & Execution
- Plan and execute multi-channel CRM campaigns (email, SMS, push notifications, inbox messages, on-site content, promo pages).
- Manage daily and weekly onboarding, retargeting, retention, reactivation, up-sell and cross-sell communications for both Sports Betting and Casino.
- Deliver vertical-specific campaigns such as sports pre-match/in-play promos, event-driven offers, casino reloads, free spins, and personalised game/sports recommendations.
- Coordinate with internal teams (VIP, Product, CS, Compliance) to ensure accurate and timely campaign delivery.
- Handle bonus setup, promotion configuration, and end-to-end QA across Sports and Casino for all player types - from entry to VIP.
Segmentation & Personalization
- Build and maintain player segments for Sports, Casino, hybrid and multi-product users based on lifecycle stage, behaviour, and preferences.
- Apply personalised content logic and dynamic fields for both verticals (e.g., favourite sports, preferred markets, favourite game providers, bet frequency, volatility preferences).
- Collaborate with the CMO to refine and evolve segmentation strategies across both product lines.
Automation & Lifecycle Journeys
- Manage and optimise automated journeys for Sports and Casino users, including onboarding flows, churn prevention, early-lifecycle nudges, reactivation journeys, and VIP triggers.
- Work with BI and Product to identify vertical-specific trends and opportunities to enhance user flows.
- Ensure all flows are properly tested, monitored, and continuously improved.
Performance Analysis & Reporting
- Monitor and analyse CRM KPIs across Sports and Casino (OR, CTR, CVR, retention, ARPU, activity rate, revenue impact).
- Provide actionable insights to optimise vertical-specific campaigns and lifecycle journeys.
- Run A/B tests across both product lines for content, subject lines, creatives, and offer mechanics.
Compliance & Best Practices
- Ensure all communications comply with iGaming regulations, responsible gaming requirements, and crypto-related guidelines.
- Maintain a high standard of QA, accuracy, and consistency across all CRM channels.
Work Experience and Skills
- Native English speaker with strong writing and communication skills
- Minimum 3 years of hands-on CRM experience in the iGaming industry (mandatory).
- Proven CRM experience in both verticals: Sports Betting and Casino (mandatory).
- Experience with popular CRM platforms
- Deep understanding of the player lifecycle, segmentation, and retention mechanics across both Sports and Casino.
- Analytical mindset with the ability to interpret data from different product verticals.
- Ability to manage multiple campaigns in a fast-paced, multi-brand, multi-vertical environment.
- Highly organised, detail-oriented, and proactive.
- Motivated to take more responsibility and grow within CRM and lifecycle marketing.
